Press Release
Summary = Nutrition 21 is a leading developer of nutritional products
for cardiovascular health and diabetes;The market leader in nutritional
chromium, Nutrition 21 currently holds 35 patents for nutrition
products, 22 for chromium compounds and their uses. (Nutrition 21,
Nutrition twenty-one, nutritional products, nutrition supplements,
chromium picolinate, chromium, dietary supplement, weight management,
cardiovascular health, diabetes, developer, manufacturer, research)
Press Release
Body = LAS VEGAS, July 15, 2005 -- Nutrition 21, Inc. (NASDAQ: NXXI)
announced today at the National Nutritional Foods Association 68th
annual convention and trade show the planned kick-off of its marketing
campaign in support of Chromax® chromium picolinate as a stand-alone
brand. Nutrition 21 is a driving force behind chromium science and
has been selling chromium picolinate, which includes licenses under
its patented technologies, to manufacturers and distributors for
several years. The company is now making a significant investment
in bringing to market a stand-alone brand of chromium picolinate
that is recognized for its solid foundation in science, its efficacy
and safety, and its contribution to improving public health. “We
are extremely pleased to officially announce the launch of the Chromax
brand campaign and offer consumers a product that has undergone
significant scientific scrutiny that can be trusted to help them
maintain healthy insulin and
metabolic function,” said Gail Montgomery, president and
CEO, Nutrition 21. “Our marketing efforts, beginning in
Fall 2005, will demonstrate our ongoing commitment and investment
in driving category growth. To maximize the potential of this brand,
we are currently working to secure a national retail distribution
partner that will support the brand in the health and natural food
channel as well
as national food, drug and mass channels.” The Chromax
campaign will officially launch in mid-September and includes national
television advertising enhanced by an aggressive, multi-tiered public
relations campaign. The brand Web site, www.chromax.com will also
be revamped and ready for launch in September. (more)
/2
“This is the perfect time for Chromax to come to market,
given the rapidly increasing incidence of obesity and diabetes in
America,” said Linda de Seife, senior marketing manager
for Chromax. “There is a strong indication that impaired
insulin function is at the core of these illnesses, as well as other
conditions, such as heart disease, polycystic ovary disease and
depression. Since
Chromax optimizes the body’s metabolism by naturally supporting
insulin function, it is a logical choice for health-conscious consumers
who are trying to reduce their risk of metabolic complications.
Maintaining healthy insulin function is key to maintaining healthy
blood sugar metabolism and both are important to achieving optimum
physical and mental health.”
In October, Malcolm McLeod, MD is publishing a book Lifting Depression:
The Chromium Connection, which details breakthrough findings linking
the physical symptoms of atypical depression (such as carbohydrate
cravings, fatigue, and unexplained weight gain) to insulin resistance
and chromium supplementation. There is a growing body of evidence
suggesting that these symptoms are markers for insulin resistance,
which when reduced or eliminated also provide a sense of well-being.
The relief of these physical symptoms also applies to non-depressed
individuals. Dr. McLeod used Chromax in his pioneering research,
and Nutrition 21 is pleased that he chose to
write this compelling story of his patients’ life-changing
experiences.
About Chromax
Chromium is an essential trace mineral critical to proper insulin
function and necessary for carbohydrate, fat and protein metabolism.
However, it is difficult to get large amounts of chromium through
the diet. Chromax chromium picolinate is the most studied form of
chromium, supported by more than twenty clinical studies in more
than 1,600 participants. A study recently conducted by researchers
at Ohio State University suggests that Chromax is better absorbed
by the body than other chromium supplements. Research conducted
over the past several years has confirmed that Chromax is safe.
An estimated 10 million people consume supplements containing
chromium picolinate each year. The recommended daily intake for
chromium is 120 mcg, with the efficacious dose being in the range
of 200-1000 mcg. Each Chromax capsule contains 500 mcg of chromium,
which may be taken one or two times per day. The suggested retail
price for a bottle of sixty capsules is $29.95.
About Nutrition
21
Nutrition 21 is a nutritional bioscience company and the maker of
chromium-based supplements with health benefits substantiated by
clinical research. The company markets Chromax chromium picolinate,
which is the most-studied form of the essential mineral chromium.
Chromax is available for purchase at www.chromax.com. Nutrition
21 also developed Diachrome, which is available through diabetes
educators or at www.diachrome.com. Nutrition 21 holds 36 patents
for nutrition products and uses, 27 of which are for chromium compounds
and their uses. More information is available at www.nutrition21.com.
Web Site = http://
Contact Details
= Nutrition 21
4 Manhattanville Road
Purchase , New York 10577
contactn21@nutrition21.com
Main 914-701-4500
IR 914-701-4545
Fax 914-696-0860
2022
