Released on = November 25, 2005, 6:07 am

Press Release Author = Visiongain

Industry = Telecommunications

Press Release Summary = San Francisco, CA, and London, UK; 24 November 2005: After
years of false starts, the market for mobile CRM finally started to gain traction in
2004 and this has continued through 2005. Although still a nascent market, mobile
CRM should be reasonably robust on a global scale by 2007. These are the findings
from a new study, "Mobile CRM: Re-energising the CRM", published by industry
research company, visiongain.

Press Release Body = The study found that, to this point, mobile CRM has accounted
for less than 10% of total CRM revenues, but it will continue to show steady growth.
Mobile CRM will exceed traditional CRM growth rates to account for 20% of total CRM
revenues by 2010 as the market matures.

"In 2001, extending enterprise applications to a wireless environment was touted as
the \"next big thing\" and nothing happened. At that time, security, usability
problems with handheld devices, and costs were the major impediments," says report
author Marcia Kaplan. "After investing in the necessary technology and outfitting
their field personnel with mobile devices, businesses are looking to maximise their
investment and mobile CRM is the next rational step," she adds.

A traditional CRM deployment usually involves only the Independent Software Vendor
(ISV) and the end-user. With a mobile deployment the number of participants is more
extensive. Typically a mobile CRM implementation involves the ISV, a middleware
vendor, possibly a systems integrator, a device manufacturer, and a wireless
operator. Visiongain states that this complexity makes partnerships crucial to
success in this market.

A large number of traditional CRM companies and new entrants are mobilising their
CRM systems, and this report provides a comprehensive assessment of the various
application and middleware vendors that exist in this space. This vital report from
visiongain analyses the mobile CRM market today, its evolution in the next few
years, as well as the impact it will have on mobile operators and the market as a
whole.

ENDS

Notes for Editors
If you are interested in a more detailed overview of this report, please send an
e-mail to sara.peerun@visiongain.com or phone Sara on 020 8767 6711 or see
www.visiongainintelligence.com

About visiongain
Visiongain is one of the fastest growing and most innovative independent media
companies in Europe. Based in London, UK, visiongain produces a host of
business-2-business conferences, newsletters, management reports and e-zines
focusing on the Telecoms, Pharmaceutical and Defence sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified
experts in their field. Visiongain has firmly established itself as the first
port-of-call for the business professional, who needs independent, high quality,
original material to rely and depend on.

For more information on visiongain, please visit the website: www.visiongain.com or
www.visiongainintelligence.com


Web Site = http://www.visiongain.com

Contact Details = Sara Peerun
Visiongain
40 Tooting High St
London SW17 0RG
UK

http://www.visiongain.com
tel : 0044 20 8767 6711
fax: 0044 20 8767 5001
email: sara.peerun@visiongain.com