SAVING TAILS LAUNCHES GREEN COLLAR™ CAMPAIGN
Buy a Collar and Help Save Animals’ Lives in the Bay Area

Released on = November 2, 2005, 4:27 pm

Press Release Author = Johonna Godofsky / Saving Tails

Industry = Non Profit

Press Release Summary = San Francisco based non-profit organization launches community-driven campaign to raise funds and awareness for animals in need.

Press Release Body = SAN FRANCISCO – November 1, 2005 – Saving Tails, a 501 (c)(3) non-profit animal welfare organization that generates funding for non-profit animal organizations via campaigns, today launched the Green Collar™ campaign in San Francisco. Through the sale of green Keep Safe® Break-Away dog collars and Twice As
Nice™ kitty collars, adorned with the Saving Tails logo, consumers now have the opportunity to support Bay Area pet rescue programs through product purchase, while also preventing their pets from collar-related injury or death. Profits from the campaign will be donated to Furry Friends Rescue, an all-volunteer, non-profit
companion animal rescue organization dedicated to rescuing, fostering and finding new homes for abandoned dogs and cats in the San Francisco Bay Area. Collars will be available and donations can be made online at www.savingtails.org and at select Bay Area retailers and veterinary offices. To celebrate the launch of the Green Collar campaign, Saving Tails will be hosting its first charity dog wash on November 13, 2005 from 10:00 am to 3:00 pm at Wags Pet Wash & Boutique, located at 1840 Polk Street, San Francisco. For more information please visit www.savingtails.org. Each year, thousands of dogs are injured or strangled by their collars. In a recent survey, 96% of veterinarians reported having seen or heard of a collar-related
injury or death within the last year.* The exclusive KeepSafe Break-Away Green Collar features a patented safety buckle designed to protect dogs and cats from collar accidents.“Saving Tails is proud to offer pet owners safe and environmentally sound collars that will benefit thousands of animals that are abused, neglected, and homeless,” said Johonna Godofsky, President of Saving Tails. “It is our hope that this community-driven campaign will allow Furry Friends Rescue to grow their organization and will provide Saving Tails with the proper resources to initiate nationwide campaigns and education programs.” “Each year, approximately 8 million dogs and cats are euthanized because they don’t have a home,” said Emily Verna, President of Furry Friends Rescue. “The money raised through the Green Collar campaign will provide us with more resources,
infrastructure, and support for the thousands of abandoned dogs and cats that do not have homes.” About Saving Tails Founded in 2004, Saving Tails is a non-profit organization that generates funding
for existing non-profit animal organizations via national campaigns and raises awareness for the proper treatment of animals and the environment in which they live.

About The Green Collar Campaign
The Green Collar Campaign is a vehicle for individuals to contribute to animal welfare in the San Francisco community. Profits from green collar sales will be donated to Furry Friends Rescue, an all-volunteer organization dedicated to rescuing, fostering and finding homes for companion animals in the San Francisco Bay Area.

About Furry Friends Rescue
Furry Friends is an all-volunteer non-profit 501(c)(3) companion animal organization in Northern California and was established in November 1998. FFR is dedicated to the rescue, fostering and finding of new homes for adoptable dogs, puppies, cats and kittens destined to be euthanized in local shelters. Some senior dogs and cats also
live out their lives in the kind-hearted sanctuary homes. FFR is comprised of experienced and compassionate volunteers who collectively rescue thousands of companion animals annually and assist 67 animal shelters/rescues. Visit their website at www.FurryFriendsRescue.org.
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MEDIA CONTACT
Erica Rogers
Saving Tails
415-518-0189
erica@savingtails.org

*KeepSafe Technology developed and manufactured by Premier (www.premier.com)
* 2003 NAVC survey of more than 100 veterinarians

Web Site = http://www.savingtails.org

Contact Details = 3060 Buchanan Street
San Francisco, CA 94123
johonna@savingtails.org
415-706-9305