Internet Marketing Provides Novel Revenue Streams for Small Business, Non-Profit Organizations

Released on = December 11, 2005, 4:54 pm

Press Release Author = wiredMD, Inc.

Industry = Small Business

Press Release Summary = With the widespread use of Internet marketing campaigns and
the increasing prevalence of blogs, personal pages, and resource webpages, which
take advantage of Internet marketing to raise revenue, such revenue streams have
also become attractive to support non-profit organizations.

Press Release Body =
FOR IMMEDIATE RELEASE
12/11/2005


Internet Marketing Provides Novel Revenue Streams for Small Business/Non-Profit
Organizations

New Haven, CT
11 December 2005

With the widespread use of Internet marketing campaigns and the increasing
prevalence of Blogs, personal pages and resource webpages, which take advantage of
Internet marketing to raise revenue via advertisements run on these web pages, such
revenue streams have also become attractive to support non-profit organizations.

What small business marketing campaign is effective for increasing revenue streams
for a non-profit organization? Clearly, in today\'s environment of increasingly
prevalent website advertisements such as Google\'s Adsense on everything from CNN.com
to private blogs, Internet marketing and referral marketing are becoming viable
sources of revenue for non-profit organizations.

In a recent survey of websites of such organizations such as the Red Cross and
United Way, traditional pathways of donation such as direct donation of goods,
services, and financial vehicles are prominent links. However, given the large
amounts of traffic handled by these sites, contextual ads such as those generated by
Google can both increase awareness of ongoing disaster relief efforts and help to
sustain the public interest of ongoing humanitarian issues while generating revenue
for the site.

Examples of Public Service Sites Promoted by Google

-Hurricane Katrina Relief Efforts
-Pulmonary Hypertension and Fen Phen Link
-Crohns Disease Foundation

Benefits of Internet Marketing for Non-Profit Small Business Marketing Campaigns
Include:

-Increases Visibility of Socially Relevant and Timely Issues
-Sustains Public Interest in Important Social Issues
-Interconnection of Websites Sharing Interest In Socially Important Issues
-Alternative Revenue Stream to Sustain Operating Expenses of the Organizations

Such a strategy has been employed by wiredMD.com, an organization dedicated to the
promotion of medical self-sufficiency in the developing world via Internet based
mentoring. The combination of presenting public service ads as well as ads for
other organizations and private services has increased the visibility of the website
and has provided a source of revenue for the organization with little overhead
expense to manage the campaign.

Leo Otake, Founder of wiredMD.com, comments that, \"We have noticed a minimum of a
400% increase in our monthly website traffic while our Internet marketing campaign
has been beneficial for our operating expense bottom line.\"

Based on this experience, non-profit small business marketing campaigns should take
a serious look at Internet marketing as a viable additional source of operating
revenue for their organizations.


Contact Leo R. Otake for more insights into this topic.
Email: Leo.Otake@wiredMD.com
Other helpful information can be found at: http://www.wiredMD.com

For More Information Contact:

Leo R. Otake
Leo.Otake@wiredMD.com
http://wiredMD.com



Web Site = http://wiredMD.com

Contact Details = Leo R. Otake

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •