Released on = December 20, 2005, 6:27 am

Press Release Author = Content Edge

Industry = Small Business

Press Release Summary = Obtaining quality one-way back links to your website has
become a crucial strategy for building link popularity and improving search engine
ranking. With the recent devaluing of reciprocal linking by the major search
engines, relevant one-way links are more important that ever to the success of your
business.

Press Release Body = Launched in September of 2005, Content Edge is an article
directory and syndication service for writers and a content sources for webmasters.
Publishing articles on article directory sites is an effective strategy for building
relevant back links to your site. Webmasters seeking content, related to their niche
market, can download your article and re-publish it on their on their site.

The viral nature of this strategy becomes evident as your article is picked and
published on other sites. Each time your article is re-published, this translates
into improved page rank, link popularity, and search engine ranking which means more
targeted organic traffic flowing to your site.

Reciprocal linking has been used successfully for some time as a linking strategy
but recent shifts in search engine algorithms appears to have devalued this method.
This has become more evident since the most recent update by Google know as Jagger.

Jim Hedger, a writer for Search Engine News says "Google is judging sites on who
they link to along with who links to them. Before the update, a link from your site
to an irrelevant site was more a waste of time than a waste of opportunity. Today
irrelevant links seem to be both. Google's desire to offer stable and highly
relevant SERPS while preventing outright manipulation of those SERPS was the biggest
cause of the shift."

The importance of implementing a sound linking strategy cannot be over emphasized.
Jack Humphrey, author of Power Linking 2005 makes the point, "Links are and always
will be the lifeblood of any website. Sticking to a well-planned and constantly
implemented linking campaign grounded in proven results, time and again, will always
get your business through the massive changes that seem to come and go with the
search engines"

Search engines want to deliver quality content and they want to see relevant links
pointing to your site. If you provide both your efforts will be well rewarded with
more targeted traffic and a healthier bottom line. On that note, it\'s better to
produce one high quality article and distribute it widely than to write ten articles
that offer very little value to the reader.

Content Edge ( http://www.content-edge.com )provides you with the means of
accomplishing these goal. You provide good quality articles related to the topic of
your website, and we provide the means for distribution. Since you publish your
articles in categories related to your nice market, you immediately have a relevant
link pointing to your site. Now, content seeking webmasters can start spreading it
across the Internet. It\'s a classic win-win strategy.
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Web Site = http://www.content-edge.com

Contact Details = Gary Caskennette