Released on = December 18, 2005, 12:28 am

Press Release Author = Susan Zahn, WDC

Industry = Internet & Online

Press Release Summary = \"Online pornography is a billion-dollar per year industry,\"
said Matthew Prince, CEO of Unspam. \"And e-mail is becoming the delivery system of
choice for porn purveyors.\"


Press Release Body = Adult industry reaping huge profits via e-mail marketing

(Park City, Utah) -- The head of a company that helps state governments prevent
pornographers from targeting minors with inappropriate e-mail says the adult
entertainment industry is fighting to keep its grip on such an effective delivery
system for cyber-porn.

\"Online pornography is a billion-dollar per year industry,\" said Matthew Prince, CEO
of Unspam. \"And e-mail is becoming the delivery system of choice for porn
purveyors.\"

Prince was responding to a recent study forecasting $12.6 billion in revenue for the
adult entertainment industry this year. \"One of the porn industry's major marketing
tools for making that enormous profit is e-mail,\" noted Prince. \"And many of the
e-mails they send are hitting the in-boxes of children and teens.\"

Prince has already helped two states, Michigan and Utah, implement Child Protection
Registry laws that empower parents to block e-mail addresses their children access
from receiving adult-oriented emails. \"The law in Michigan and Utah is similar to
the do-not-call list ,\" explained Prince. \"Parents simply log on to a websites run
by the states in order to register the e-mails they wish protected. The service is
completely free for parents and schools seeking protection, and companies that send
adult-oriented e-mails are required by law to delete all registered addresses from
their mailing lists.\"

Since the laws went into effect in 2005, thousands of parents have registered e-mail
addresses they wish to be protected from pornography and adult materials. Scores of
public and private schools have also registered their school domains to block adult
advertisements from classrooms.

While many of the companies sending pornographic e-mails initially complied with the
laws in the two states, in mid-November the Free Speech Coalition, an organization
representing the adult entertainment industry, filed suit in Utah challenging, in
part, that the state's Child Protection Registry law violates the Constitution's
free speech guarantee.

Prince said that argument is not likely to hold up in court. \"The argument that this
law is somehow infringing on the free speech rights of legitimate e-mail marketers
is absurd,\" said Prince. \"This is a reasonable effort to protect minors from
materials society has always deemed harmful to kids. The senders are not barred from
sending their e-mails to adults -- just those addresses registered as accessible to
children.\"

Prince noted that statistics show the problem of children accessing or receiving
porn online is significant. \"One study found that 80 percent of minors using e-mail
regularly receive inappropriate e-mails,\" he said. \"Another survey found that
between 20 and 30 percent of visitors to pornographic websites are under the age of
18.\"

What do parents think about the problem? \"Our own study found that 87 percent of
parents are concerned about their children receiving inappropriate e-mails,\" he
said. \"And an overwhelming 96 percent think they should have the ability to block
their children's e-mail addresses from receiving pornographic content.\"

Prince predicted that the court will ultimately rule in favor of parents protecting
their children through Utah's Child Protection Registry law. \"It's clear that at the
heart of the Utah lawsuit is an unwillingness on the part of the adult entertainment
industry to take reasonable measures to keep pornographic e-mails from reaching
children,\" said Prince. \"We feel confident the court will agree.\"

Given the increasing importance and influence of the Internet and e-mail in our
culture, Prince said it is crucial that society take the steps necessary to protect
its most vulnerable members from harm. \"That is what the Child Protection Registry
laws are all about,\" he said. \"Keeping our kids safe.\"

For more information on the Child Protection Registry laws in place in Utah and
Michigan, visit www.UtahKidsRegistry.com and https://www.ProtectMIChild.com.

For more on Unspam's efforts to help states implement Child Protection Registries,
visit www.unspam.com.

To find out what the Free Speech Coalition is up to and how it represents
pornographers and others in the \"adult entertainment industry,\" log on to
www.freespeechcoalition.com.

Web Site = http://www.unspan.com

Contact Details = Press Contacts:

Erin Barry, Unspam
435-615-9205 x 303
erin@unspam.com
www.unspam.com

Susan Zahn,WDC Media
1-877-862-3600
pr@wdcmedia.com
www.wdcmedia.com