Brand Digital Introduces Intensive Internet Marketing Training for Pacific Northwest Business Professionals
Released on = January 6, 2006, 5:47 pm
Press Release Author = Michele Large / Brand Digital
Industry = Management
Press Release Summary = Internet marketing veteran, Scott Fasser, to lead series of in-depth training sessions for small to medium businesses and Internet marketing professionals
Press Release Body = SEATTLE - JANUARY 6, 2006 - Brand Digital, Inc. (www.branddigital.net), and Internet marketing authority, Scott Fasser, announced today the availability of best-of-class Internet marketing training seminars for small businesses, advertising agencies, consultants, web developers and Internet marketing professionals in the Pacific Northwest.
Succinct, cutting-edge, and immediately adaptable, Brand Digital seminars give attendees real-world essentials for Internet marketing success. "We noticed that availability of comprehensive, up-to-the-minute Internet marketing training for Pacific Northwest professionals was typically isolated to on-the-job training, reading books or manuals, or even traveling to other technology centers such as San Jose or New York for large, and often cost-prohibitive, conferences," commented Scott Fasser, chief digital strategist for Brand Digital. "The Northwest is known for its aggressive business climate, and we thought it was time professionals have local access to quality tactics and strategies in Internet marketing."
Seminar and workshop participants get an intensive one day shot of concentrated tools and information, while dissecting tried and true best practices derived from Fasser's work at Avenue A, Amazon.com, Sierra On-Line, RealNetworks and dozens of consulting clients. A savvy, dot-com survivor, Scott Fasser gives authoritative and in-the-trenches essentials in a small, hands-on training environment. Dennis Tevlin, VP of Marketing at Seattle-based Trumba Corporation agrees. "These seminars are a must for any marketing manager that needs to make online marketing a key component of their overall marketing mix." Tevlin's company provides an online calendar publishing and communications solution and is successfully carving out their own niche among other web calendaring solutions available in the marketplace.
The series of local seminars and workshops cover in-depth information on the most crucial topics in Internet marketing such as Search Engine Marketing, Web Site Analytics & Conversion, On-line Testing, Rich Media, Blogs and Viral Marketing. The next scheduled workshop is scheduled January 20, 2006 and will cover Website Testing, Metrics and Conversion. A complete list of upcoming workshops and seminars, including descriptions and registration information can be found at Brand Digital/internet-marketing-workshops.
Scott Fasser will also be a featured speaker at the Web Analytics Conference, Emetrics Summit held April 18-20, 2006 in Santa Barbara, California. Now in its fifth year, the Emetrics Summit (www.emetrics.org) provides a forum for thought leaders to discuss and discover best-practices for measuring the success of your website. Scott will lead a discussion in multivariate testing using his long-time client, RealNetworks, as the case to be studied. About Brand Digital Based in the Pacific Northwest, Brand Digital is a small team of digital marketing experts who want to help small & mid-sized businesses succeed on the Internet. Conducting informative, real-world seminars and workshops, as well as providing a comprehensive resource for Internet marketing research and best-practice information, Brand Digital focuses on bringing expertise from all of the digital marketing channels in an integrated manner to boost online business. Visit Brand Digital at www.branddigital.net.
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