Released on = January 27, 2006, 11:09 am

Press Release Author = Gary Eblen / American Fly Fishing Co.

Industry = Internet & Online

Press Release Summary = Booking travel over the Internet has exploded over the last
ten years and shows no sign of slowing down. Fly fishers are tech savvy and have
expressed a desire to do their own thing and bypass the time and expense of working
through traditional travel agents.

Press Release Body = Booking travel over the Internet has exploded over the last ten
years and shows no sign of slowing down. Fly fishers are tech savvy and have
expressed a desire to do their own thing and bypass the time and expense of working
through traditional travel agents. That's why Gary Eblen and Peter Blackman, owners
of AmericanFlyFishing.com, created AmericanFlyFishingVacations.com, an on-line
vehicle for fly fishers to easily book their own fly fishing travel directly with
the owners of lodges and guide services.

Through the AmericanFlyFishingVacations.com portal fly fishers are able to
communicate directly with the owners of the lodges, guide services, rental
properties, and private waters. Angler questions can be answered immediately by
those who know the answers eliminating delays and uncertainties caused by the
traditional "middle man" model. Providers of fly fishing services have
traditionally had to pay high commissions to travel agents and fly shops to book fly
fishing customers. AmericanFlyFishingVacations.com has totally eliminated
commissions and replaced them with a small listing fee. By linking the fly fisher
directly with the owner, there will be a huge savings of time and money for both the
angler and the owners.

A recent survey shows overwhelming favorable support among the owners of lodges,
guide services, and private waters for this new business concept and initial signups
have been brisk. Bill Lowe owner of Bill Lowe's Guide Services says: "This tech
stuff really works. In a three month test, (conducted by AmericanFlyFishing.com and
Bill Lowe), I received 7 inquiries that resulted in 6 paid guide trips. A great
conversion rate. I am sold on this business model and have already signed up. It's
the biggest bang for the buck I can get for my advertising dollar".

AmericanFlyFishingVacations.com has established affiliations with Orbitz, Budget Car
Rental, Delta Airlines, Travelex Insurance, Medjet Assist, Orvis, Patagonia, REI,
Ex-Officio and many helpful websites such as The Weather Channel, MapQuest, Moon
Charts and the US State Department.

Gary Eblen and Peter Blackman owners of American Fly Fishing Co. have been operating
a full-service retail fly fishing shop for over ten years. Very early in the
e-commerce era they started AmericanFlyFishing.com, which has become one of the
internet's most successful e-commerce sites. They are recommended on-line dealers
with Sage, Scott, Redington, Winston and Simms; the major manufacturers in the fly
fishing industry. To learn more visit www.AmericanFlyFishingVacations.com or email
info@americanflyfishingvacations.com.


Web Site = http://www.americanflyfishingvacations.com

Contact Details = Gary Eblen
AmericanFlyFishingVacations.com
3523 Fair Oaks Blvd
Sacramento, CA 95864
916-483-1222
garye@americanfly.com