Released on = January 30, 2006, 8:15 pm

Press Release Author = Hanzal Enterprises, Inc

Industry = Small Business

Press Release Summary = Small businesses everywhere are turning away from
traditional marketing and advertising. They no longer attract customers. Small
business owners are searching for new ways to get their voices heard in today\'s
crowded market place.

Press Release Body =
FOR IMMEDIATE RELEASE
2/2/2006


Eagan, Minnesota, 2-1-06

Today\'s crowded market place has produced a sea of copy cat businesses. Customers
are bombarded every day with over 3000 impressions to buy. How can a small business
owner compete in this crowded environment?

Successful small businesses are now using a 3 Step Formula to get their voices
heard. When they apply this formula, they easily separate themselves from other
businesses. They give customers a reason to buy from them and not their
competitors. Imagine, customers coming to your business rather than you chasing
customers.

The first step is to stop trying to market to everyone. The only way you can get
heard in the crowded market place is to select a particular group of customers who
have a particular problem that your business solves. Become an expert and serve one
group of customers.

The second step is to create a marketing message that makes sense to your group of
customers. Your message needs to be different from your competitors. Your message
needs to make sense to your customers. Your message must be easily communicated.

The third step is to create an offering that is attractive to your target group.
When you really know your customer group, you know what excites them and what makes
them want to buy now. Offering are not always a sale. There are many motives that
inspire customers to buy.

When you complete these three steps, you now have the tools you need to get more
customers from the crowded market place.

The 3 Step Formula is a formula that works with any business! It has been used in
small businesses of various shapes and sizes. It is a formula that matches the ways
customers buy in today\'s market place.

Visit the new Successful Marketing Tools Blog to learn how this formula works. The
Blog allows you to make comments,ask your own questions and read what other small
business owners are saying about the power of this formula. Go to
www.successfulmarketingtools.com and click on the blog.

Al Hanzal has been working with small business owners and independent professionals
over the past three years. He has publishes his results in a free monthly
electronic magazine entitled, \"The Small Business Tool Box.\"

Contact Al Hanzal for more insights into this topic. Direct line: (651) 485-3340:
you can email him at al@successfulmarketingtools.com. Other helpful information
regarding small business marketing efforts can be found at:
http://www.successfulmarketingtools.com


For More Information Contact:

Al Hanzal
al@successfulmarketingtools.com
www.successfulmarketingtools.com



Web Site = http://www.successfulmarketingtools.com

Contact Details = Al Hanzal