Released on = February 27, 2006, 9:53 am

Press Release Author = eGain Communications

Industry = Software

Press Release Summary = eGain's Industry-Leading Email Management Software to Cut
Response Time and Reduce Operation Expenses for Playboy.com While Increasing Revenue
Opportunities

Press Release Body = MOUNTAIN VIEW, CALIF. (February 27, 2006) - eGain
Communications Corporation (OTC: EGAN.OB), provider of the industry's top-rated
customer service and contact center software* for in-house or on-demand deployment,
announced today that Playboy.com has successfully deployed eGain® MailT, the
industry\'s top-rated email management software**, to manage and respond to customer
emails and run customized promotions to grow revenue. The company needed a proven
email management solution to handle the high volume of customer email queries about
issues such as subscriptions, promotional offers and content. After an extensive
evaluation of multiple offerings in the market, Playboy.com selected eGain Mail.

Playboy.com's customer service department receives 20,000 emails a month on average,
and is expecting that volume to double in 2006. The organization is confident that
it can handle the rapidly increasing volume without additional agents with the help
of eGain Mail. With a combination of workflows, multichannel knowledge base,
suggested and automated responses, and customized promotional footers, Playboy.com
will be able to meet service levels as well as make more effective use of emails to
maximize the value of interactions for both the customers and the business.

"With eGain, we don't need dedicated people to distribute and route customer emails
as they come in," said Bob Nitekman, Director of Operations for Playboy.com. "Our
specialists will be able to focus on the questions that come their way and handle
them quickly with the help of the eGain knowledge base."

"Email has emerged as an extremely popular channel for customer interaction, second
only to the phone, and providing excellent service through email and other online
channels is absolutely critical to the success of any business," said Ashu Roy, CEO
of eGain. "We are delighted that Playboy.com has chosen eGain Mail for
mission-critical email management and look forward to working with them to build a
multichannel customer interaction hub."

Used by leading companies around the world, eGain Mail enables contact centers to
intelligently route incoming emails and process them effectively, efficiently, and
consistently. Key capabilities include categorization, auto-suggestions,
auto-responses, secure messaging, multi-language support, multi-tenancy, extended
task management, comprehensive reporting, workflow for regulatory compliance and
quality control, and out-of-the-box integrations with leading CTI and business
systems. eGain Mail is an integral part of eGain® ServiceT, the industry's
top-rated customer service software for rapidly building unified multichannel
customer interaction hubs. These hubs dramatically reduce customer interaction costs
and enhance customer experience, service quality and contact center efficiencies.

About eGain®
eGain (OTC: EGAN.OB) is a leading provider of customer service and contact center
software for in-house or on-demand deployment. Trusted by prominent enterprises and
growing midsize companies worldwide, eGain has been helping organizations achieve
and sustain customer service excellence for more than a decade. 24 of the 50
largest global companies rely on eGain to transform their traditional call centers,
help desks, and web customer service operations into multichannel customer
interaction hubs. These hubs enable dramatically improved customer experience,
unified multichannel customer service, end-to-end service process efficiencies, and
enhanced contact center performance.

eGain ServiceT 7, the company\'s software suite, includes integrated, best-in-class
applications for web self-service, email management, knowledge management, live web
collaboration through chat and cobrowsing, automation of fax and paper-based service
interactions, case management, and service fulfillment. These robust applications
are built on the eGain Service Management PlatformT (eGain SMPT), a scalable
next-generation framework that includes end-to-end service process management,
multichannel and multisite contact center management, and certified out-of-the-box
integrations with leading call center, content, and business systems

eGain OnDemandT, the industry\'s first-ever on-demand eService software, is a proven,
robust and scalable solution that has been used by companies of all sizes to rapidly
build customer interaction hubs for over eight years.

Headquartered in Mountain View, California, eGain has an operating presence in 18
countries and serves over 800 enterprise customers worldwide. To find out more
about eGain, visit www.eGain.com or call the company\'s offices: United States:
800-821-4358; UK and the rest of Europe: 1753-464646.

*Source: 2005 Forrester Wave report on eService and 2005 Patricia Seybold Group\'s
bull\'s eye reports on cross-channel, cross-lifecycle customer service on overall
customer service capabilities, knowledge management, architecture, and analytics
**Source: ERMS rankings in 2004 Forrester TechRankings on eService

Media Contacts

Karen Thrash
eGain Communications
Tel: 650-230-7528
Email: pr@egain.com

Jay Jay Nesheim
Playboy Enterprises
Tel: 212-261-4933
Email: jayjayn@playboy.com

Web Site = http://www.egain.com

Contact Details = 345 E. Middlefield Road
Mountain View, CA 94043, USA
1+(650) 230-7532
1+(650) 230-7600