HBSI forges alliance with IBS for Demand Management Systems in the Hospitality Business

Released on = March 3, 2006, 4:12 am

Press Release Author = IBS Software Services

Industry = Software

Press Release Summary = IBS Group (IBS), a leading IT solutions provider to the
global Travel, Transportation and Logistics industries, has announced an alliance
with Hotel Booking Solutions Incorporated (HBSI), a leading provider of Demand
ManagementSM technologies and services to the global travel industry. This alliance
would help HBSI considerably expand its IT and product development capabilities.

Press Release Body = Trivandrum, India, 02 March 2006: IBS Group (IBS), a leading IT
solutions provider to the global Travel, Transportation and Logistics industries,
has announced an alliance with Hotel Booking Solutions Incorporated (HBSI), a
leading provider of Demand ManagementSM technologies and services to the global
travel industry. This alliance would help HBSI considerably expand its IT and
product development capabilities.
"This alliance with IBS represents a significant milestone for our company and for
our clients," said Larry Hall, Chief Executive Officer, Hotel Booking Solutions,
Inc. "The combination of the foremost solution in travel industry Demand Management
and IBS' leading IT solutions and services will enable our clients to benefit from
best-in-class technology, and will improve our ability to tackle complex travel
distribution challenges between hotel suppliers and travel demand aggregators in a
manner not yet seen in our industry. We believe that this relationship will
significantly add to our ability to enhance our core products and accelerate our
company's growth, and we could not have chosen a better partner for our IT expansion
needs," added Mr. Hall.
HBSI develops and delivers technologies and services that give travel companies the
ability to build, harness, forecast and shape demand for their products and achieve
market leadership. The HBSI platform integrates demand and supply for the
hospitality business, which includes travel agencies, Global Distribution Systems
and hotel chains.
Under the terms of the agreement, IBS will provide HBSI with information technology
services, system integration and technology consulting. Based on its proven best
practices followed for clients that include some of the world's leading travel
companies, IBS will support, enhance and maintain the HBSI core products and
platform.
According to VK Mathews, Chairman & Managing Director - IBS Group, "IBS is focused
on bringing to market the next-generation IT solutions for the Travel,
Transportation, and Logistics verticals. We have always excelled at engineering
large, mission-critical, and complex software applications in a quality, timely and
cost-effective manner. The relationship with HBSI is not only an opportunity for us
to deliver high-quality software engineering services, but also to jointly realize
our shared vision of inventing the future. We are excited about this opportunity
and we greatly value the relationship with HBSI\".
Peter Krebs, Chief Operating Officer for IBS Americas, added, "The travel industry
is changing rapidly, and information systems must be flexible to support innovative
business models. We look forward to working with HBSI to engineer solutions that
create new value in the hospitality demand management space".
HBSI is committed to breaking down the existing barriers in travel distribution that
prohibit hotels and Internet travel companies from realizing a cost-effective,
accurate and real-time supply chain. The alliance with IBS will help HBSI leverage
the expertise of IBS in travel technology, and greatly enhance its ability to
achieve its short and long-term objectives to the benefit of its travel clients
worldwide.

About Hotel Booking Solutions Incorporated

Hotel Booking Solutions Incorporated provides Demand ManagementSM technologies and
services to the global travel industry. As the established thought and practice
leader in the emerging discipline of Demand Management(SM), HBSI and its intelligent
Demand ManagementSM solutions bring order and simplicity to travel distribution,
enabling travel companies to unlock the revenue potential that lies within their
complex distribution environment. HBSI's proven Demand ManagementSM technology and
services enable sophisticated operators including LibGo Travel, Travelocity,
Intrawest Leisure, and Aramark realize significant improvements in their customer
relationships, inventory optimization, and financial performance. Hotel Booking
Solutions Incorporated, headquarters in Atlanta, Georgia, with offices in Dallas,
Toronto and Zell am See, Austria represent one of the fastest growing companies in
the Demand ManagementSM discipline. For more information, visit
www.hotelbookingsolutions.com.

About IBS Software Services

The IBS Group (IBS) is a leading IT solutions provider to the global Travel,
Transportation and Logistics industry. A specialist in the domain, IBS offers a
range of software solutions that manage mission-critical operations of major
airlines, airports, oil and gas companies and seaports world-wide. In addition, IBS
offers services that include software development, business and technology
consulting, turnkey solutions, customer support services, application maintenance,
and business process outsourcing. IBS is SEI CMM Level-5 assessed, ISO 9001:2000 and
TickIT certified, and operates two software production and competence development
centers in India. With some of the world's leading corporations as clients, IBS has
business operations in the Americas, Europe, Asia-Pacific as well as the Middle East
and Africa regions. More information about IBS can be found on the web at
www.ibsplc.com. For media inquiries, please contact Pradeep P. Suthan at
+91-471-2700080 or e-mail at pradeeps@ibsplc.com.


Web Site = http://www.ibsplc.com

Contact Details = Pradeep P. Suthan
Head-Corporate Communications
Tel: +91-471-2700080
Email: pradeeps@ibsplc.com

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