Interactive Direct Marketing Company 21 CD Changes Name to ingage
Released on = April 14, 2006, 7:17 am
Press Release Author = ingage
Industry = Management
Press Release Summary = The Durham headquartered company formerly known as 21CD today announced that it has changed its name to ingage. After four years of triple digit growth as a leading edge direct response solution for marketers and publishers, ingage has revamped its corporate identity to better reflect the company's interactive, ROI driven product roster.
Press Release Body = New brand identity better reflects the essence of the company's high return direct response product roster
Durham, NC - April 13, 2006 - The Durham headquartered company formerly known as 21CD today announced that it has changed its name to ingage. After four years of triple digit growth as a leading edge direct response solution for marketers and publishers, ingage has revamped its corporate identity to better reflect the company's interactive, ROI driven product roster.
\"Our products consistently enable companies to achieve a 3X response rate over traditional direct marketing campaigns\", says ingage Executive Vice President, Nick Piornack. \"It\'s time that our name and corporate identity clearly communicated the full scale of our products\' capabilities and the power given to clients when they are able to actually ingage their customers through interactive direct marketing campaigns.\"
The ingage patent-pending reporting technology is designed specifically for marketers seeking access to real-time campaign results and product differentiation. Using ingage technology, clients are able to create campaigns for direct mail, trade shows and digital publications featuring full audio and video. In addition, marketers are able to easily update pricing and images, receive instantaneous tracking information with behavioral data, and measure results from specific offers.
According to marketing expert, Steve Kimball, ingage is far ahead of the curve. \"Executives are just now starting to realize that they can bring the best features of the web to their traditional direct marketing campaigns. Marketers now have the capability to track their customers' usage of direct mail and trade show pieces to know who has viewed the material, when they viewed it and what pages were accessed," said Kimball, President and CEO of Tuscan Advisors. "Each piece of data is valuable information as executives seek to validate marketing investments," he added.
ingage clients are savvy, results oriented organizations that are shifting from traditional print marketing materials to interactive direct marketing pieces in order to maximize the reach, effectiveness and measurability of their marketing campaigns. Clients include Bald Head Island, Blue Cross Blue Shield, Duke Children\'s Hospital, Entertainment Industry Foundation, Gibbs and Soell, Home Quarterly Magazine, National Multiple Sclerosis Society, PBM Graphics and S & R Communications Group.
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ingage, headquartered in Durham, NC, defines the interactive direct marketing category with its patent-pending technology. Clients can easily update prices and images, deploy tracking features that provide instantaneous tracking information with behavioral data, and measure results from specific offers. With the ingage product suite clients have experienced 4X the response rate of traditional direct marketing campaigns. Typical applications include trade show collateral, direct mail, product and corporate brochures, fundraising activities, recruiting initiatives, product catalogs, digital magazines and publications. The company's client roster includes Bald Head Island, Blue Cross Blue Shield, Duke Children's Hospital, Entertainment Industry Foundation, Home Quarterly Magazine, National Multiple Sclerosis Society, PBM Graphics, and national marketing and advertising agencies including Gibbs and Soell.
For more information on ingage, visit www.ingageinteractive.com or call 919-433-1861.
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