Released on = April 17, 2006, 9:48 pm

Press Release Author = RNCOS

Industry = Food & Beverage

Press Release Summary = RNCOS Research:
(http://www.marketsmonitor.com/category/FB13.html) Overweight or obese is set to
become a major public health issue globally. In Australia Functional Foods that are
of low energy density and help in reducing body weight is being encouraged in food
processing industry.

Press Release Body = RNCOS Research:
(http://www.marketsmonitor.com/category/FB13.html) In the next two decades as one
out of every two persons is likely to be overweight or obese, this is set to become
a major public health issue all over the world. Body image as the key motivator for
weight loss is going to be replaced by risks of overweight such as diabetes, heart
disease and cancer, which will eventually force demand for Functional Foods.

Scientific evidence rules that lowering energy intake can reduce body weight. This
is possible by either lessening appetite or lowering the energy density of the eaten
foods. As a result health specialists are recommending greater control of energy
density and portions of food products to reduce energy intake.

Such beliefs and developments induce both the pressure and opportunity to build more
satiating and less energy dense food items. Researches suggest that the addition of
protein based foods and low glycogenic index foods may help to increase satiety and
bioactive tendencies may play a positive role.

A market research report on food processing industry published by a research firm
RNCOS named "Food Processing Market in Australia (2005)" after having conducted an
in-depth study and analysis tells that the value of the Australian food industry has
been growing at 7% annually and will exceed $152 billion by FY06-07. It also
believes that Functional Foods would enable an opportunity to stretch this baseline
trend beyond 6%.

The market research report discusses the initiatives of the Australian government to
promote processed food and beverage products in the country. The government
considers both land and labor productivity as critical factors in proliferating the
food processing industry to new units there.

RNCOS' report analyzes how the availability of raw materials, changing lifestyles
and flexible trade regulations pushes the industry's growth in the region.

The report "Food Processing Market in Australia (2005)" having also conducted an
in-depth SWOT analysis of the industry suggests that Functional Foods have best
opportunities where the market is established; the importance of science to
supplement benefits is largely felt; the regulatory requirements can be achieved;
and the company has the technical backup and ability to develop and commercialize
food products.

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