Press Release Summary = You migt spend thousands of dollars to make your company known worldwide and to attract new buyers to your products. Export publications can offer you a much easier and above all cheaper way to reach your goal. MFE - Media Federal Europe, Germany, offers you highly targetted services in this field.
Press Release Body = Getting new media information it often must strike you: "Finally one media - covering all my requirements - fulfilling all my needs - and bringing me the big business I've been waiting for." But let's face it - no media of the world - neither printed nor online media - can take workload from your shoulders and in particular it will never sell your product.
BUT, a media publication can well work for your PR and make your company and product known. It can create new contacts and thus be the initiative for a future big business - as without that media the potential customer might not have known about you.
And to make your company known is certainly one of your major targets. You might spend thousands of dollars for your individual mailing campaign, sending out beautiful glossy and prestigious brochures and leaflet. But just put yourself in the shoes of those people you send this material to. What are you doing with all these PR information landing on your desk? Sooner or later, this all goes to the bin. And as there is nothing older than yesterday's newspaper, even periodicals with an interesting content, such as newspapers and magazines, end up there, once the content has been read.
The value of specialized export publications
Different with the so called export publications, which are valuable for an undefined period of time and can be consulted whenever needed. Having the clear and only target to inform about suppliers and their general product range, these publications have not a limited life cycle. During my years of experience in publishing, I often had buying companies referring to several years old publications.
By obvious reasons an export publication should be light-weight - as it is supposed to be mailed out. And if you have ever sent stuff out yourself I don't need to tell you about costs of postage. So you either pay high advertising fees for all the content or your marketing message might not reach its destination at all.
On the other hand an export catalog does not depend on specialist articles anyway, to make it worth reading. On the contrary an export catalog should have the character of a directory. Every buyer who picks up an export catalog does not want to \"read\" but is specifically looking for new suppliers. This means your marketing information targets people who are 100 % interested in buying. Thus specialized export publications allow you to spread out information about your company and your products in a much easier, and above all, cheaper way than this would be possible with tons of mailings.
The distribution of such publications normally covers a worldwide audience and responses might come from markets which you had not started to attack yet as you did not consider or know the potential. And as the export publication does not reach the single shop keeper in a particularly exotic market but the most important bulk buyers or agents, you can easily reach the right people to build up a market for you.
Specialist Titles
MFE - Media Federal Europe, a young and dynamic publishing company in Germany, has developed a concept which fulfills completely the requirements of effective export publications. Under the name of International Supply Manager, the publisher offers three specialist titles for
. Medical and Laboratory Equipment . Cosmetics, Beauty Care and Wellness Products - as well as for . Catering and Hospitality Supply.
Each of these issues is published twice a year with 10.000 copies each which are distributed to constantly changing addresses.
And as the publisher knows about the still growing importance of the World Wide Web the printed publications are accomplished by a highly sophisticated B2B database on the Internet where you can have free exposure with up to 10 of your products.
Web Site = http://www.supply-manager.com
Contact Details = For further information please contact: MFE - Media Federal Europe Unterhainstrasse 52 D-63743 Aschaffenburg, Germany Tel. +49/6021-391850 Fax +49/6021-3918525 Email: info@supply-manager.com
2025
