Released on = June 7, 2006, 4:54 pm

Press Release Author = Fernando Hidalgo / Link Popularity Directory

Industry = Internet & Online

Press Release Summary = Unwanted search results could be a nuisance of the past if
search engines completely change the way they analyze websites. A revolution in
search engine technology could reduce the colossal amount of search results we
usually get to just a very few but very specific and wanted results, just what the
searcher wants.

Press Release Body = Lest face it, today's search technology has become obsolete
because of the vast number of websites listed and although search engines have tried
hard to fix this problem and keep trying new "innovative" ways to improve what they
already have, they haven't been able to go far enough even with their sophisticated
algorithm and search tools.

Up to now searchers can use the "" for specific key-phrase results. This helps, but
the problem with this is that this limit's the searches to just that specific phrase
maybe overlooking other potential key-phrases. They can also use the advanced search
with: "all of the words", "the exact phrase", "any of these words", "none of this
words ", "Boolean search", etc.

Although the algorithm used by the giants of the information search to weed out
irrelevant pages are in itself a marvel of programming, they have overlooked some
very simple but important key ingredients that could make their algorithm work in a
simpler, faster and a more practical manner.

There is a better and simpler way. Simply by asking websites to add several
additional meta tags in their web pages which will provide search engines with down
to earth detailed information for their crawlers to chew on and making some simple
changes in their own algorithm. SEO's and webmasters will jump at the chance of
having their pages found in the first few results. For now many sites are being
poorly categorized and only those which have been optimized correctly or which have
a vast amount of backward links will get a chance to be found in the first thirty
results.

Today search engine spiders have to act as detectives with not enough leads to go on
in order to try to figure out what these sites are all about. Not just a title,
description, keyword meta tag, etc. anymore, but several other types of additional
meta tags that can provide a lot more details that will be extremely useful. For
example: location meta tags (the country, state, region and city meta tags); the
purpose meta tag (business, pleasure, official business, religious or spiritual,
scientific, sales, information, etc. meta tags), brand, product meta tags, etc. All
these tags could play a very significant role in the search results that will
shorten the list from over hundreds of thousands or even millions to just a very few
listings in most cases. That will make an enormous difference and one that searchers
will truly appreciate. The advanced search forms will also have to be modified and
algorithms will operate at a minimum, if any, since analyzes will be based mainly in
more "down to earth" principles than with how a keyword or key-phrase was used, how
many backward links are there or on how valid was the html of the page - just to
give three examples.

Although this new search technology may seem like the most logical, simple and
easiest solution to search engine search for now, it doesn't mean that will be the
last evolution in S.E. search. Natural, human-like interpretation of what's in a web
page, including a deep analyzes may be the next generation right after this one but
more advances in technology and faster computers probably will be needed to
accomplish this. Meta tags will be considered a dinosaur since they will be
completely obsolete.

Big changes are sometimes painful and naturally, with big changes in search
techniques and search engine algorithm, SEOs will have to scramble to add these
needed meta tags in the sites they serve. However search engine optimization
professionals will be able to work in a less stressed environment since they won't
have to compete with each other so aggressively, like now, for the first 10, 20 or
ever 30 search results. Results obtained this way with the "perfect" listings are a
real possibility.

Trying to decipher the search engine algorithm of ever mayor S.E. probably won't be
necessary anymore in order to optimize a page. Although maybe still needed, keywords
and key-phrases may not play a role as important as now since the extra meta tags
will speak for themselves. However a title and a description tag will still be very
useful but done with a more natural marketing wording in them. SEOs won't have to
try to figure out anymore the secret algorithm specifics that search engines use for
ranking purposes. Most, if not all search engines will use very similar advanced
search forms and ways of ranking pages. Important rankings in the advanced search
results will be a thing of the past. As a result, trying to trick the search engines
to obtain high rankings will a waste of time, however search engines will still have
to use the same tools they have used up to now to weed out the bad apples (sites
trying to show up in every search result), in this case keeping them OUT from the
advanced search results and giving them a low ranking in the regular search results.
The TYPE of search results, not RANKING will be the most important keyword, pardon
the pun.

Possible problems:

Search engines make their money with advertising campaigns, feature listings and
other types of advertising like pay per click. If people can find what they want so
easily, websites won't really need to pay for advertisings of any type and search
engines can't survive if they don't make money.

Possible solutions:

Search engines can still keep their simple search forms (for the inexperienced)
which will usually bring an infinitude of results and will still be able to sell
feature listings and other types of income producing advertisings while in the
advanced search a few but very well targeted listings will show up.

S.E. could produce two different types of results (free and advertising listings)
when searchers use the advanced search feature in case they don't find exactly what
they are looking for in the in the most discriminating results. This way a searcher
still can get close to what he or she wanted while been exposed to paid advertising.


Search Engines could still sell advertising no matter what just because even though
people could find exactly what they wanted or at least very close to it, they can
still have their minds changed by smart or enticing advertising.

S.E. could charge for ALL their listings. No more free rides. This could worry those
who don't want to pay for their listings but they could be better off paying for
quality listings where they will be able to be easily found and also finally be able
to compete with important sites, spend countless hours optimizing a site or than
paying thru the nose for frequent optimizations, or face the real possibility of
being buried under hundreds, thousands or even millions of results.

Last but not least, if the most important search engines don't make these radical
but needed changes, less important S.E. sooner or latter will take the lead and will
gradually steal away many of their visitors forcing the large search engines to make
these changes too.

Web Site = http://linkpopularitydirectory.com

Contact Details = Link Popularity Directory
Fernando Hidalgo (webmaster - SEO - owner)
Miami, FL 33145 USA
E-mail: linkpopularitydirectory@yahoo.com