Released on = June 2, 2006, 12:26 pm

Press Release Author = The Ballantine Corporation

Industry = Advertising

Press Release Summary = The Ballantine Corporation, a New Jersey based direct mail
company, has added the power of personalized 1-to-1 marketing to its roster of
direct marketing solutions through the formation of a strategic alliance with direct
marketing specialists DME in Daytona Beach, FL. Ballantine expects to bring its
clients the same level of cross-media marketing excellence that DME has helped
pioneer in today's boom of digital print and 1-to-1 communications.

Press Release Body = The Ballantine Corporation, a New Jersey based direct mail
company, has added the power of fully integrated, personalized 1-to-1 marketing to
its roster of direct marketing solutions. This dynamic addition stems from the
formation of a strategic alliance with direct marketing specialists DME in Daytona
Beach, FL.

In addition to traditional direct mail services, Ballantine now offers its clients
the capabilities to create highly personalized, data-driven direct mail that
integrates flawlessly with other applications such as personalized URL\'s and
websites, broadcast E-mails, multimedia applications (including CD-ROM and Video
Hosting) and call center services.

Ballantine expects to bring its clients the same level of cross-media marketing
excellence that DME has helped pioneer in today\'s boom of digital print and 1-to-1
communications.

"Working with DME to add 1-to-1 marketing personalization to our direct mail
services was a natural progression," said Thomas C. Coté, President of Ballantine.
"The technology is fascinating and we are impressed with DME\'s success in increasing
the effectiveness of direct marketing campaigns."

"This partnership has opened Ballantine\'s doors to a whole new realm of
possibilities," said Alin Jacobs, DME\'s Vice President of Creative Strategies. "DME
was fortunate to identify the need for variable digital print and cross-media
services early on and we\'re happy to be able to offer our skills to Ballantine and
its customers."

The partnership between the two companies offers the perfect balance of traditional
expertise and modern innovation.

Established in 1966, Ballantine has a long-standing reputation in the industry for
offering creative, print production and mailing services to its family of clients,
including The Economist, Smithsonian Magazine, Dow Jones, Stamps.com, American
Banker, U.S. News & World Report and Motley Fool. Ballantine brings a full plate of
marketing benefits to the table along with experienced project support and
aggressive pricing.

DME got its start in 1982 and quickly expanded beyond direct mail to incorporate
variable data programming into its applications, making it a single source solution
for creative development, database management, variable programming, digital &
offset printing, web development, video production, telecom fulfillment and timely
delivery via an on-site postal hub. DME\'s clientele includes Toyota, AutoNation,
Fairfield Resorts, Walt Disney World Resorts, Harrah\'s and Microsoft.

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For More information on The Ballantine Corporation, its full-service direct mail
capabilities and the power of 1-to-1 Marketing, please contact:

Ryan Coté, Director of Marketing
973-305-1500 x206 or via email at ryan@ballantine.com

http://www.ballantine.com/integrated_marketing.html


Web Site = http://www.ballantine.com/integrated_marketing.html

Contact Details = Ryan Coté
1700 Route 23 North
Wayne , 07470
$$country

973-305-1500+206
ryan@ballantine.com
http://www.ballantine.com/integrated_marketing.html