Released on = May 3, 2006, 7:31 pm

Press Release Author = Amy Bates Stumpf/Gift List Media

Industry = Management

Press Release Summary = The most trusted source in product publicity is now offering
press release writing, product photography and customized targeted distribution from
their databases.


Press Release Body = LA CANADA, CA (May 5, 2006) - The Gift List, the premier media
guide for public relations professionals and business owners, has always been the
'go-to' source for holiday publicity. Now, in addition to their media lists which
give publicists and business owners a leg up on holiday editorial contacts, The Gift
List offers press release writing, product photography, and customized press release
distribution.

"The Gift List is an invaluable resource for anyone seeking publicity for their
product. It offers very specific contact information, accurate deadlines and hints
for successful pitching to each contact," explains Heather Allard, President of 2
Virtues.

"But not every small business owner has the expertise to write a skillful press
release or enough time to comb through thousands of media contacts," says Amy Bates
Stumpf, president and CEO of The Gift List (www.giftlistmedia.com). "With this in
mind, we aim to bridge the gap for small business owners and over-worked PR pros
alike."

The Gift List will develop a press release and product image for distribution to a
completely customized list from all their Holiday databases. "Nobody knows more
journalists than The Gift List," says Stumpf. "We have a select circle of top
freelance journalists ready to craft that perfect press release. Then the release is
distributed to a customized media list selected from The Gift List for Holiday
databases."

The Gift List's proprietary media lists are a comprehensive resource of national and
regional magazines, daily newspapers, news syndicates, wire services, national
network television, cable and syndicated television, and national radio. They
include editorial contacts from the United States, Canada and the Internet.

"Combing through thousands of media leads can be extremely time consuming," explains
Stumpf. "We know our lists backwards and forwards, and our staff can review every
record specifically with your product in mind in a fraction of the time."

The press release is distributed with an embedded high-resolution image and
customized pitch letter. If a journalist prefers plain text, they are given a
browser link to view the image. If a journalist prefers not to receive email, the
release is sent by regular mail.

The Gift List press release writing is approximately $299, approximately $199 for
image photography, and $549 for distribution. More details are on the website at
www.giftlistmedia.com.

For more information about The Gift List, call (818) 790-0775 or email
amy@giftlistmedia.com.


Web Site = http:/www.giftlistmedia.com

Contact Details = Amy Bates Stumpf
1711 Lila Lane
La Canada CA 91011
818.790.0775
Amy@giftlistmedia.com