Press Release Summary = Marketing your products or services to your business clients offers many challenges than marketing directly to consumers. Here are some steps to help you optimize and boost your B2C and Shopping Portal marketing and promotional efforts.
Press Release Body = * Search your target market and audience
Make sure you clearly defined your targeted customers. Find out who are the key decision makers. You can waste a lot of time and effort trying to sell to those who do not have the power to make buying decisions. Maximize your resources by targeting the true decisions makers. If you are not talking directly to the decision maker ensure that all information and collateral stands on its own with a clear message. The decision makers may only see your summary, so make sure it communicates your message clearly.
Make sure your marketing plan is aligned with your strategic business plan. It sounds simple, but in many organizations this does not happen. Marketing plans may get reorganized on a near daily basis due to reductions in budget, re-focusing of ideas, or changes in sales initiatives. By keeping in touch with your strategic business plan you will reduce your risk and also make better decisions. This will help you to deliver your marketing communications with maximum impact.
Most of B2C / B2B portal are not utilized to their maximum potential. Rather then thinking of it as an on-line catalog, one sees it more as a strategic competitive weapon. It is usually the first view of your company that many people receive. What do they see when they first look at your site? A global leader or another follower?
Today, the search engine results page for your company in like name in the new digital front page for your company. When you conduct a search for your company\'s name in Google, what do the first ten search results say about your company? Remember that this is what many potential clients read about you before they even visit your site! There are companies out there whose sole purpose is search engine reputation management. This involves ensuring top ten results for your name turn favorable.
90% of technical buyers use the internet to seek products, so make sure you optimize your business opportunities being visible in the major search engine results.
Optimizing your site to be found in search engine searches is critical in today\'s economy. But this is only the first step. Once on your site, the visitors have to be converted into leads. Study your web analytics to find out the habits of your visitors. Invest in usability studies. Constantly update the site based on your findings to improve the user experience. This has paid huge dividends for many companies involved in B2B/ B2C and Online Shopping.
Remember, that your website is a low cost way to communicate about your product and brand to your target markets. Also bear in mind that the same is true for your smaller competitors! It is essential that you stay on the leading edge of the technology and maximize your online potential.
This is right time to gear up your website for Christmas 2006 Search Engine Optimization and Internet Marketing. Take the right step today, and you have six month to optimize your products. Besides, you save your cost on Pay Per Click or other paid Programs. Think about natural search engine optimization today, because when one goes for PPC program, it is too late by then and results are just anybody's GUESS!!!
Web Site = http://www.targetseo.com
Contact Details = Article by Mr. Paavan Solanki - leading SEO expert in India and owner of premier search engine optimization company Targetseo.com - offer search engine optimization, internet marketing, seo content writing, Blogs / XML Web Promotion, b2b/b2c portal development / Marketing and Advance Search Engine Optimization (SEO) Training from Ahmedabad, Gujarat, India for more detail contact me on seo @ targetseo.com
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