ReedLink Makes Content Distribution Really Simple with RSS

Released on = July 6, 2006, 7:38 am

Press Release Author = Amy Labroo

Industry = Media

Press Release Summary = ReedLink, the premier vertical search engine for locating
products, product specifications, and companies, connecting buyers and suppliers in
the Manufacturing, Life Science, and Construction markets introduces the addition of
RSS feeds. This functionality will keep engineers, scientists, manufacturers, and
other professionals up-to-date on the latest products in their industry.

Press Release Body = FOR IMMEDIATE RELEASE


REEDLINK MAKES CONTENT DISTRIBUTION
REALLY SIMPLE WITH RSS

ROCKAWAY, N.J., July 6, 2006 -- ReedLink, a vertical search engine, recently added
RSS technology on its site in order to distribute its content online. Users can
access this content by clicking the RSS button available on the header of all pages
on www.reedlink.com. A pre-selected feed of up-to-date articles and product
information, including individual product specifications, will be sent regularly, as
well.

Users can opt to receive ReedLink's content feed by simply adding
http://reedlink.com/RSS/ReedLink.xml to their customizable RSS readers.

Syndication feeds have become a standard tool on the Web, and the launch of RSS is
part of a range of innovative changes on ReedLink, such as the recent addition of
filters.

"As a publishing site, user accessibility to content is a top priority," says Todd
Baker, VP of ReedLink. "RSS makes it that much easier to get large amounts of
ReedLink's content out to users in a relatively simple way."

RSS, or Real Simple Syndication, is an XML-based technology that provides
syndication "feeds" of a website's content in a manner that is easy to distribute
for web publishers and easy to receive and read for users.

Initially used primarily by news-sites, RSS is a method that has grown increasingly
popular with owners of all types of content on websites. As explained on xml.com,
(http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html), "pretty much anything that
can be broken down into discrete items can be syndicated via RSS."

Since its launch in early 2005, ReedLink's database has grown to include hundreds of
thousands of products and companies, and millions of related specifications, and
articles and product announcements.

ReedLink's RSS feeds should provide fresh content in bite-sizes that business users
in the manufacturing, science, electronics, cable, and construction industries can
manage more readily.

About ReedLink
ReedLink (www.reedlink.com) is the premier vertical search engine for locating
products, product specifications, and companies, connecting buyers and suppliers in
the Manufacturing, Life Science, and Construction markets.

###
CONTACT:
Amy Labroo
Analyst
(973) 920-7451
reedlinkpr@reedbusiness.com



Web Site = http://www.reedlink.com

Contact Details = Amy Labroo
Analyst
(973) 920-7451
reedlinkpr@reedbusiness.com

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