Released on = August 27, 2006, 8:28 am

Press Release Author = Larry Caretsky

Industry = Software

Press Release Summary = Commence Industrial CRM Shares Recommended Ways to Gather
Customer Information

Press Release Body = In an effort to help industrial distributors and manufacturers
thrive, Commence Corporation presents Practices That Pay: Leveraging Information to
Achieve Industrial Selling Results, a compendium of smart practices from the leading
industrial sales and marketing experts and organizations that are growing in today's
challenging environment.

According to Larry Caretsky, President of Commence Corporation
(www.commence.com/mfg./) "Below is a list, based on research and interviews with
smart industrial distributors and manufacturers; these are the recommended ways to
gather customer information.

. Market surveys, conducted in person by your sales reps and/or management team,
garner useful information and prove to customers that you are truly interested in
their needs.
. Use focus groups of customers and prospects to explore needs and perceptions of
your market.
. Create customer and/or distributor advisory boards.
. Create a Web site where customers can experiment with your products or services.
. Conduct regular tours of customers' plants and warehouses with your management
team to see how they use your products and services.
. Complete a series of day-in-the-life interviews, where the prospect shares with
you all of their typical daily activities.
. Study purchasing best practices, as more industrial customers have
professionalized purchasing and are rigorous in the methods they use against
industrial distributor and manufacturer sales reps.
. Telephone, mail, and Internet surveys
. Hiring third parties to interview customers and prospects after big sales efforts,
even if you didn't win the business.

Commence offers industrial companies complete "Freedom Of Choice" to select the
solutions and platform that best meets the business requirements of manufacturers
and distributors. The comprehensive CRM Industrial application suite is available
for use on premise or on-demand as a hosted service. Industrial leaders often build
departmental CRM solutions with the award winning Commence Industrial CRM Framework.
These choices are why so many industrial companies choose Commence as the solution
for managing customer relationships. All Commence Industrial solutions support
mobile or wireless connectivity and integration to back-office accounting and ERP
systems.




Web Site = http://www.commence.com/mfg/

Contact Details = Commence Corporation
www.commence.com/mfg/
Larry Caretsky
Marketing@commence.com
732-380-9100