Released on = September 21, 2006, 3:57 am

Press Release Author = Visiongain

Industry = Telecommunications

Press Release Summary = Automated over-the-air mobile device management will gain
significant market traction in 2007 as mobile operators look at ways of effectively
managing and controlling terminals once they are deployed.

Press Release Body = San Francisco, CA, and London, UK; 21 September 2006: Automated
over-the-air mobile device management (OTA MDM) will start to gain significant
market traction in 2007 as mobile operators look at ways of effectively managing and
controlling terminals once they are deployed. This is one of the findings from the
"Mobile Device Management Report 2006-2011: Evaluating the business case of FOTA and
beyond," the latest study published by industry analyst firm visiongain.

The market for MDM contains two separate and distinct environments - corporate
enterprise and mobile operators. While the corporate market is established and has
evolved into a well-accepted mechanism, a clear business advantage has not been
visible in the nascent operator market. However, this is about to change, visiongain
has found, with MDM in testing and trial phases with a number of operators
worldwide.

Combined, visiongain estimates the enterprise and operator MDM markets will achieve
global revenues in excess of $1.3 billion by 2009 and see exponential growth
thereafter, by which time operator MDM will have overtaken its enterprise
counterpart.

"As mobile devices increase in complexity and progress towards data-centric
functionalities, resulting in a growing number of annual firmware recalls, the
limited ability of wireless operators to effectively manage and control these
handsets has become a critical issue to address," says visiongain analyst and the
report's lead author Marcia Kaplan.

"Operators are encouraging customers to use data services, but customers will not
use these premium services unless the applications are easy to access, install and
deploy. These carriers are vulnerable to increases in customer service costs,
returned handsets, and more churn if they cannot provide a positive user
experience," continues Kaplan.

"MDM is evolving towards the ability to deliver new, customised features and
services to handsets. However, while firmware OTA (FOTA) is increasingly being
considered by operators as a solution to extend device lifecycles, the resulting
complexity will be a challenge for both handset manufacturers and wireless service
providers going forward. These and other hurdles - such as the penetration of
handsets capable of accommodating FOTA and OTA configurations - need to be overcome
before MDM achieves full-scale deployments," concludes Kaplan.

This report offers a comprehensive analysis of the MDM market, detailing its
components, drivers and barriers. It critically assesses the benefits promised by
MDM and outlines issues that players across the value chain need to consider when
outlining their strategies in this space. The report identifies key market trends
and charts the market's evolution through 2011 with a particular focus on the
emerging operator market.

ENDS

Notes for Editors

If you are interested in a more detailed overview of this report, including charts
and images, please send an email to sara.peerun@visiongain.com or phone Sara on +44
(0) 20 7336 6100.

About visiongain

Visiongain is one of the fastest growing and most innovative independent media
companies in Europe. Based in London, UK, visiongain produces a host of
business-2-business conferences, newsletters, management reports and e-zines
focusing on the Telecoms, Pharmaceutical and Defence sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified
experts in their field. Visiongain has firmly established itself as the first
port-of-call for the business professional, who needs independent, high quality,
original material to rely and depend on.

For more information on visiongain, please visit the website:
www.visiongainintelligence.com

Companies and organisations mentioned in this report

3 UK,
Accenture,
Aepona,
AND Cellular,
Axalto,
BenQ-Siemens,
Bharti Airtel,
Bitfone,
Brasil Telecom,
Brightpoint,
Celtel,
China Mobile,
Cingular,
Claro,
Comcel,
Cosmote,
Ericsson,
Freescale Semiconductor,
F-Secure,
Gemplus,
Giesecke & Devrient,
Hitachi,
HP,
iAnywhere,
IBM,
InnoPath,
Insignia,
KDDI,
Kyocera,
LG,
LogicaCMG,
McAfee,
MegaFon,
mFormation,
Microsoft,
Mitsubishi,
Mobilethink,
Motorola,
MTN,
NEC,
Nokia,
NTT DoCoMo,
O2,
O2 Germany,
O2 UK,
Oberthur,
OMA,
Openwave,
Opera Software,
Orange,
Orange France,
OTA Flash Forum,
Palm,
Panasonic,
Perlego,
Red Bend,
RIM,
Rogers Wireless,
Sagem Orga,
Samsung,
Sanyo,
Sharp,
Sicap,
SK Telecom,
SmartTrust,
Softbank,
Sonofon,
Sony,
Sony Ericsson,
Sprint,
Swapcom,
Swisscom Mobile,
Symantec,
Symbian,
Synchronica,
TAT (The Astonishing Tribe),
Telecel,
Telefonica,
Telemovil,
Telenor,
T-Mobile,
T-Mobile Germany,
T-Mobile Hungary,
T-Mobile Slovak Republic,
T-Mobile USA,
Toshiba,
Trend Micro,
Unicell,
UTStarcom,
VeriSign,
Verizon,
Virgin Mobile,
Vodafone,
Wacom Components,
ZTE Corp


Web Site = http://www.visiongainintelligence.com

Contact Details = Visiongain
4th Floor
BSG House
226-236 City Road
London EC1V 2QY

Tel: +44 (0)20 7336 6100
Fax: +44 (0)20 7549 9931

http://www.visiongain.com/