Released on = September 5, 2006, 1:10 pm

Press Release Author = Bret Starr

Industry = Management

Press Release Summary = Starr Tincup begins training for triathlon to help fund
blood cancer research, education, and patient services

Press Release Body = FT. WORTH, Texas - September 5, 2006 - Starr Tincup, an
integrated marketing firm that serves software and services companies through
customer selection, acquisition and retention, marked the beginning of its
participation in the Leukemia and Lymphoma Society's Team In Training (TNT) program
with a three-mile training run on Sept. 2.

Seven members of the Starr Tincup team are participating in the TNT program, which
is the world's largest endurance sports training program. The athletes participating
in the event as part of the Team in Training program raise funds to help the
Leukemia and Lymphoma Society fight leukemia, lymphoma, Hodgkin's disease and
myeloma. The Starr Tincup team's goal is to complete the Olympic-distance Lavaman
Triathlon, which includes a 1.5K swim, 40K bike and 10K run, in Kona, Hawaii on
April 1, 2007.

"Are we crazy to expect our team to complete a triathlon? Sure," said Bret Starr,
principal and co-founder of Starr Tincup. "But we are going to work together to
achieve our individual and personal goals while also improving the quality of life
for our employees and for at least a few of the people living with these cancers. We
really can't lose."

"We initially chose to participate in the Team in Training program because we wanted
to be more involved with our local community," said J. William Tincup, principal and
co-founder of Starr Tincup. "We also wanted to encourage our employees to pursue an
effective work-life balance and to encourage them to engage in healthful activities.
It's come to mean so very much more to us in a very short amount of time. We're
training for our honored heroes who face each day with courage and hope in spite of
their challenges. We will succeed."

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read
their blog at http://starrtincup.blogspot.com.

Web Site = http://www.starrtincup.com

Contact Details = Media Contact
Bret Starr
J. William Tincup
Principals and Co-Founders
Starr Tincup
817.204.0388
starr@starrtincup.com
Tincup@starrtincup.com