Supermarkets making poor progress towards website usability
Released on = September 20, 2006, 2:49 pm
Press Release Author = Momentum Web Solutions
Industry = Internet & Online
Press Release Summary = Many of Britain\'s major supermarket chains suffer when it comes to website usability, according to a report.
Press Release Body = Many of Britain\'s major supermarket chains suffer when it comes to website usability, according to a report.
In a survey of the top five food retailers\' websites, AbilityNet found that Tesco was the only firm to exceed minimum accessibility standards and the only site to be easily accessed by users with a visual impairment, a physical disability which prevents easy mouse use, or dyslexia.
Morrison's information only site received a satisfactory three star rating, but the sites of Sainsbury's, Asda and Somerfield showed no change since AbilityNet\'s last survey in 2004.
Read the full article at: http://www.momentum-web-solutions.co.uk/news/article/supermarkets_making_poor_progress_towards_website_usability-113.html
About Momentum
Momentum Web Solutions provides online marketing services to small and medium-sized enterprises (SME) and start-up organisations in the UK. The benefits to clients of Momentum's services include greater visibility in search engines, increased online leads and sales, higher conversion rates of visitors to customers and reduced reliance on Pay-per-Click (PPC) marketing. Momentum\'s services are particularly relevant for organisations in transition, or for whom the results of current online activities do not match business aspirations. Momentum's web marketing services include: search engine marketing, website optimisation and online PR, online sales optimisation, web competitor research, SEO training and strategic web planning services.
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