Trade Dimensions Releases the New 2007 Marketing Guidebook
Released on = September 22, 2006, 9:58 am
Press Release Author = Tom Donato
Industry = Management
Press Release Summary = The new edition includes detailed profiles for over 1,000 distribution centers and buying offices - including chains, wholesalers and small/convenience wholesalers; over 450 brokers, candy/tobacco distributors, news media distributors and specialty wholesalers; details on how to contact nearly 17,000 executives and buyers in the supermarket industry; and nearly 500 email addresses as well as over 950 website addresses.
Press Release Body = Wilton, CT: Trade Dimensions International, Inc., publisher of a wide range of retailer information products, today announced the release of its 2007 Marketing Guidebook. The new edition includes detailed profiles for over 1,000 distribution centers and buying offices - including chains, wholesalers and small/convenience wholesalers; over 450 brokers, candy/tobacco distributors, news media distributors and specialty wholesalers; details on how to contact nearly 17,000 executives and buyers in the supermarket industry; and nearly 500 email addresses as well as over 950 website addresses.
We adhere to strict criteria when evaluating companies for inclusion. In order to be eligible for inclusion, companies must meet at least one of the following criteria:
. Supermarket chains in the U.S. must generate $20 million or more in annual retail sales; or have more than 1% market share within any Marketing Guidebook market; . Wholesalers must supply supermarkets collectively generating at least $20 million in annual retail sales.
The 2007 edition has new features and changes that translate into more opportunities - including expanded merchandise lines - 55 in total - including children's wear, automotive items, pet foods, OTC drugs and many more. Expanded store programs and services, including 24-hour operations and car wash. Updated financial figures including, exclusive sales estimates for every chain and large wholesaler in the U.S. Updated
store counts, including historical counts; now you can see how companies have grown or not over the past three years. These changes for 2007 give you more opportunities, more value and more reasons why you can't be without this indispensable resource.
In addition to the standard profiles, Marketing Guidebook offers a complete look at the supermarket industry through several special features: an exclusive expanded edition of the annual report from the editors of Progressive Grocer magazine, an easy-to-read hierarchy of leading chains ranked by number of U.S. stores, exclusive county-level demographics, market facts and store data for every county in the U.S. and profiles of the nation's leading wholesale clubs.
In order to stay current with the changes that occur throughout the year, Marketing Guidebook Monthly Email Updates (an add-on to the Marketing Guidebook) provide critical information on the latest executive changes, store openings/closings, bankruptcies, sales/mergers/acquisitions, quarterly sales figures, future plans and other noteworthy information.
"We\'ve taken the most reliable source in the industry known by most as the Blue Book of Supermarket Distribution, and made it even more valuable with the addition of exclusive content, unavailable elsewhere, like our list of supermarket industry greatest gains and losses.\" said Thomas Donato, editorial director. "No one else can match the level of information and analysis that we provide.\"
All information in the 2007 Marketing Guidebook is completely updated, revised and 100% verified by Trade Dimensions' research staff. We go through industry newsletters and magazines, visit websites, attend trade shows and conferences, and even speak directly with representatives from many of the companies profiled in the book. Nothing is published without being checked, double-checked and checked again. Our fourth and most extensive "check" comes in the form of the exclusive Trade Dimensions Retail Site Database, which currently comprises over 375,000 location records across select retail categories. This database, unmatched in the industry, tracks store-level data on every supermarket and grocery store in the United States.
About Trade Dimensions Trade Dimensions International, Inc. is owned by ACNielsen and is a VNU business. VNU is the world's leading marketing information provider. Trade Dimensions has over 35 years of experience and innovation in developing some of the most sophisticated, reliable and widely-used retailer information products available. To learn more, visit www.tradedimensions.com.
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