The release of eMill v3, the Active+ Software emailing software, makes creation of customized emailing campaigns easy and efficient.

Released on = August 6, 2004, 7:17 am

Press Release Author = Active+ Software

Press Release Summary = VINCA, France, August 5th, 2004 – Active+ Software announces
the release of a major development of the emailing software, eMill. This tool
handles the entire email marketing chain, from content management to delivery. It
offers unique features to send customized and targeted emails. Awarded by
specialized magazines for being one of the most complete software, eMill v3
innovates by offering a new architecture which makes browsing easier, new
customization tools and the S/MIME option.

Press Release Body = The release of eMill v3 is an important step to make the
emailing campaign creation more accessible and more efficient. Browsing and
visibility are easier thanks to the development of a new architecture allowing users
to display all project elements in one click. Thus, for each creation and each
client, they can access rapidly to project contents (editing and preview mode),
mailing lists and blacklists. Moreover, eMill v3 opens each project with a view on
the campaign main information: location, last publishing date, general properties,
eMill message’s tracking status.

eMill already offered ease of use and flexibility for content management, eMill v3
brings more features for user-friendliness. The eMill content editor features are
improved (language properties, pictures embedded automatically) and the
customization of messages is easier (insertion of conditional contents). Moreover,
users have a full control over the mailing lists as they can enable simultaneously
several lists and disable them in one click. The message preview displays a complete
and precise view of all sent elements for each receiver. It also allows experienced
users to access rapidly to the full message sources (MIME Hierarchy, Binary source,
Html/Text source…).

Finally, Active+ Software innovates by including in its offer the S/MIME option
allowing the user to sign messages digitally and to encrypt its contents. Thus, it
widens emailing use beyond traditional email marketing as users can send any
confidential data.

These major developments are completing a set of features which has allowed eMill to
be chosen by the most prestigious and demanding organizations in the world:

• Mailing list and content management: eMill includes a WYSIWIG HTML editor and is
fully compatible with all content applications (Dreamwaver, FrontPage…) and all
databases (Excel, Access, SQL Server, Oracle…)
• Customization tools: Customization of messages is possible by merging database
fields and inserting conditional bodies created through the script interface, an
eMill exclusivity.
• Delivery management: eMill has a full set of tools to control messages delivery
(test, duplicates, real time follow-up…)
• Control emailing campaign efficiency: The eMill message’s tracking tool is
available without subscribing and offers a full set of statistics which allows the
user to analyse his campaign success and to adapt projects to come.

Active+ Software offers a downloadable trial version of eMill v3.0.26 on its
website: http://www.activeplus.com/us/products/emill/

eMill comes in 4 editions: Professional (795.00 US Dollars), Enterprise Bronze
(2,995.00 US Dollars), Enterprise Silver (5,695.00 US Dollars), Enterprise Gold
(9,995.00 US Dollars), Enterprise Platinium (14,995.00 US Dollars)

Requirements:
• Windows NT 4.0 (SP6 minimum), Windows 2000, Windows XP or Windows 2003.
• Internet Explorer 5.5 or later.
• 10 Mo hard disk space.
• Microsoft Windows Installer V2.0 (Automatically downloaded if it is not
already installed).
• The eMill message’s tracking tool works with IIS (IIS is not available
with Windows XP Home Edition)

More information on Active+ Software and its products are available at:
http://www.activeplus.com/us/info/press/default.asp

About Active+ Software
Active+ Software has been created in Boston in 1997 and is established in southern
France since 1998. Daniel Doguet who created, as a Senior Software Engineer,
successful commercial products for various companies, gathered a
team of young people to start Active+ Software in '97. The rapid growth of the
Windows NT platform as an emerging standard provided the opportunity for developing
OS enhancing utilities that would provide companies with the
robustness required for their server applications. Relocated in Southern France in
the 11th century village of Vinca, Active+ Software has become a recognized Windows
NT specialist, supplying major international customers with its software utilities.
Moreover, the team has since then added new products like eMill, a complete and
flexible emailing
workshop.

Web Site = http://www.activeplus.com

Contact Details = Gregory SABATHE
51, Avenue Gal de Gaulle
66320 Vinca
France
eMail: gregory@activeplus.com
Phone: +33.4.68.05.47.74
Fax: +1.603.6978.595