Released on = October 12, 2006, 10:35 pm

Press Release Author = B2B Soft

Industry = Telecommunications

Press Release Summary = New integrated solution makes it easier for a retailer to
manage inventory and increase profit selling wireless accessories

Press Release Body = Brooklyn, New York, October 11, 2006...B2B Soft, a
business-to-business software solutions company specializing in business management
and POS solutions for the wireless/cellular retail industry, and Wireless Xcessories
Group of Huntington Valley, PA (WIREX), the largest wholesaler of aftermarket
accessories in America, have teamed up to help wireless retailers sell more cell
phone accessories at the point of sale.

Wireless retailers using B2B\'s Wireless Standard POS system can now access WIREX\'s
complete product catalogue in real time as well as view stock count within the
catalogue, directly place an order, and check an order\'s status from their point of
sale terminal. This level of integration and automation effectively guides the
salesperson and customer through the selection and purchasing process, making it
easier for the retailer to generate revenue from WIREX\'s complete line of over 3,000
accessory items for more than 100 different brands of cell phones.

\"Wireless accessories represent an untapped revenue source for many retailers,
mostly because they don\'t know how to sell them, don\'t want to invest in inventory,
and are not set up to deal with the logistical issues of ordering and tracking,\"
says Steve Orlov, vice president of sales for B2B Soft. \"By teaming up with WIREX
and providing real time, integrated access to its product catalogue at the point of
sale, and automating the order fulfillment process through our Wireless Standard
software platform, we\'re offering wireless retailers a simple, seamless,
single-source approach to generating new revenue from the sale of wireless
accessories.\"

\"Our alliance with B2B Soft will revolutionize the way wireless retailers sell
accessories,\" says Richard Bickel, senior account manager at Wireless Xcessories
Group. \"In the past, there was no marriage between suppliers and their retailers\'
software solution; retailers needed to go through the time consuming process of
manually inputting product information and product codes, and risked selling only
what was on the shelves or in stock. Now, everything is done automatically and
electronically at the point of sale, giving the retailer access to the widest
possible product catalogue and saving time, reducing input error, and making it
easier for the salesperson to help a customer find what they need and place an
order. Our goal is to help put more money in the retailer\'s pocket.\"
Wireless Standard is the base product of BTB Soft, built on a commercially secure
and stable client-server model and created on the most advanced and reliable
platform available - Microsoft\'s .NETT enterprise-level technology. Some of the
Wireless Standard software for cellular features include: Cellular POS, Product
Management, Inventory Control, Employee Management, Carrier Activation Interface and
Commission Tracking, just to name a few. Product website:
http://www.WirelessStandard.com
About B2B Soft
BTB Soft is a business-to-business software solutions company, specializing in
applications for the wireless/cellular retail industry. More information about the
company can be found at: www.b2bsoft.com
About Wireless Xcessories Group

The Wireless Xcessories Group (WIREX) is the largest wholesaler of aftermarket
accessories in America, providing its products to dealers, distributors and airtime
carriers. WIREX is a publicly traded company (AMEX symbol XWG) with corporate
headquarters located in Huntingdon Valley, PA.
http://www.wirexgroup.com/


Web Site = http://www.WirelessStandard.com

Contact Details = B2B Soft
255 52nd Street
Brooklyn, ny 11220