Released on = October 3, 2006, 2:02 pm

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Mitchener now uses IDX, Inc.'s primary application, IDX
Broker, to display and completely integrate Multiple Listing Service (MLS) listings
on her personal website.

Press Release Body = EUGENE, ORE. - Eugene based IDX, Inc. today announced the
addition of HM Properties' Valerie Mitchener to its suite of real estate clients.
Mitchener now uses IDX, Inc.'s primary application, IDX Broker, to display and
completely integrate Multiple Listing Service (MLS) listings on her personal
website. This allows her to retain leads generated from direct traffic, rather than
losing out to the listing broker through the use of traditional framed MLS search
tools.



The IDX Broker application provides agents, brokers and other real estate
professionals with the tools needed to create a competitive advantage in a growing
real estate market.



The objective in developing a website with an integrated IDX/MLS data feed is to
generate new leads quickly at a low cost to the client. With automatic email
announcements, custom client home views and advanced admin and integration controls,
Mitchener's clients now have access to the entire MLS database on her website. This
gives her website an advantage over those that don't integrate the MLS listings with
the IDX search tools and gives her listings free advertising on other real estate
websites that also display the MLS data.



Additional benefits of using IDX Broker Pro include the ability to automatically
create featured listing pages, check the status of new MLS listings and generate
automatic emails 24/7. As a member of the Carolina Multiple Listing Service,
Mitchener's clients can search the MLS quickly and easily using IDX search
tools.




About Valerie Mitchener

As Co-Owner of HM Properties, Valerie Mitchener is a member of the Charlotte
Regional Realtors Association, the North Carolina Association of Realtors, the
National Association of Realtors and the Housing Opportunity Foundation. Valerie
has been a Top Producer since 1999 and is dedicated to successfully meeting all her
clients' real estate needs.



About IDX, Inc.

Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.




Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (866) 892-2133
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com