Released on = October 27, 2006, 5:45 pm

Press Release Author = Beverly Steinber / GBL Public Relations

Industry = Retail

Press Release Summary = New packaging for Primal Elements Soaps that is Shelf-Ready
and Easy to Sell

Press Release Body = Agency Contact: Beverly Steinberg; GBL Public Relations;
GBL@speakeasy.net; (714) 777-2760

Primal Elements introduces contemporary new packaging, Pillow Pak, for a new
look to complement its handmade vegetable glycerin soap. A clear Pillow Pak
highlighted with a frosted bubble design provides a clean, clear view of the
unique designs for which Primal Elements is famous. The new Pillow Pak also
extends the shelf life of the product. Retailers will be pleased to learn that
the Pillow Pak will be available in increments of five pieces per design and
will be housed in a sturdy, clear tray that is shelf - ready. Uniquely
designed, the Pillow Pak makes each soap completely giftable.
Perfect for gift giving, this season's soap offerings are sure to please. Cafe au
Lait combines a rich coffee aroma with real coffee grinds, just the thing for
removing odors from cooks' busy hands. Lemon Couscous gently exfoliates with real
couscous grains leaving a fresh lemon scent. Nothing But Net is a sporty mix of
cedar, sandalwood and citrus bursting from a basketball design. And what could be a
better New Year's Eve gift than Cheers - a fun, fizzy celebration of toasting
champagne glasses.
Redesigned for Fall 2006 are the popular Bats, flying through a midnight sky of
sparkling lemon-lime. Caramel and vanilla fragranced Skull and Bones and spicy
sweet Ginger Bear are joined by the crisp, woodsy aroma of Evergreen Star.
Artistically designed and heavenly to smell, these fragrant bars are available
as pre-wrapped 6.8 ounce bars. The suggested retail price per bar is $6.50 to
$9.00. Primal Elements products are available online at www.primalelements.com
and nationwide at high-end specialty retailers. For more information, call
Primal Elements at (800) 434-8277 or visit the website at
www.primalelements.com.
Founded in 1993 by husband-and-wife partners Faith and Scott Freeman, California
based Primal Elements is an eco-friendly, cutting-edge manufacturer of superior
quality handmade soaps, candles and personal care products utilizing
aromatherapy, hydrotherapy, and botanical infusions.


Web Site = http://www.primalelements.com

Contact Details = Beverly Steinberg
GBL Public Relations for Primal Elements
(714) 777-2760
GBL@speakeasy.net