Tata Elxsi and DiBcom partner to provide Mobile TV product companies with faster time-to-market

Released on = October 8, 2006, 11:06 pm

Press Release Author = Tata Elxsi Limited

Industry = Semiconductors

Press Release Summary = Tata Elxsi, the embedded Product Design arm of the Tata
Group and DiBcom, the
pioneers and world leaders in the Mobile TV chipsets, partner to help their
customers in realizing innovative DVB-H based mobile TV products, with faster
time to market. At IBC 2006 - Amsterdam, the world\'s premier trade show in the
broadcasting space, Tata Elxsi featured a unique product reference solution, the
HandyDVR - a portable mobile TV DVR based on DiBcom's DIB7000 digital TV chip.


Press Release Body = Tata Elxsi and DiBcom partner to provide Mobile TV product
companies with faster time-to-market

Bangalore, 10th Oct, 2006 -- Tata Elxsi, the embedded Product Design arm of the Tata
Group and DiBcom, the pioneers and world leaders in the Mobile TV chipsets, have
announced a partnership to help their customers in realizing innovative mobile TV
Products with faster time to market.

Tata Elxsi has developed a full DVB-H stack, compliant with the DVB-CBMS
specifications. The software is OS agnostic and independent of the base band
processing sublayer. It features an intuitive API layer, allowing easy and quick
integration with various multimedia engines, decoders and applications, while a
seamless abstraction layer provides for integration with different CA modules.

The software stack has been fully integrated with DiBcom's DiB7000 Chipset, the
world's first chip capable of de-modulating both Digital Video Broadcasting -
Handheld (DVB-H) and Digital Video Broadcasting - Terrestrial (DVB-T) transmissions.


Coupled with a rich portfolio of IP such as IPTV and STB middleware, media player
framework, audio / video codecs such as H.264 and MPEG4, and proven product design
expertise, Tata Elxsi provides a one-stop solution for product companies wanting to
develop innovative DVB-H based products and solutions based on DiBcom chipsets,
getting them to market faster, without having to deal with multiple IP vendors.

At IBC 2006 - Amsterdam, Tata Elxsi featured a unique product reference solution,
the HandyDVR - a portable mobile TV DVR based on DiBcom's DIB7000 digital TV chip.
The HandyDVR is a small form factor device that can connect via USB to enable mobile
TV reception on laptops. It provides unique features such as a PVR with ESG for
scheduled recording even in a stand-alone mode, and one channel recording and one
channel play while connected to the laptop. This incorporates the DiBcom's DVB-H
chipset and Tata Elxsi\'s scalable and portable DVB-CBMS compliant stack, providing a
very compact, low-power reference design. Featuring the Tata Elxsi DVB-H stack, it
has been tested and its good performance for reception assessed at the premises of
TDF, France and undergone extensive and successful field trials including in-car
reception, in multiple cities across Europe including Berlin and Paris.

"At Tata Elxsi, we understand manufacturers' needs for deploying products quickly to
meet the demands of emerging markets, like mobile TV. DiBcom is a pioneer and world
leader in the mobile TV space, with their chipsets enabling a wide variety of
portable products. Tata Elxsi's DVB-H software is fully integrated with DiBcom
chipsets, and with the scale and expertise of Tata Elxsi's product engineering team,
we are uniquely positioned as a reliable partner for Mobile TV related development
for applications in Consumer, Enterprise and Automotive markets" said Mr. Madhukar
Dev, CEO and Managing Director, Tata Elxsi Limited.

"Our collaboration with Tata Elxsi, based on our first generation of DVB-H chips,
allowed us to demonstrate the usability of DVB-H technology and applications outside
the handset world. This first success will encourage the two companies to increase
their collaboration around mobile TV projects. Using the new DiBcom DIB 7070 Single
chip, containing 3 bands tuner combined with a demodulator, will allow this
collaboration to move to a higher level. The DIB 7070 is the world's first "proven
performance" and full "MBRAI" compliant single chip solution" said Mr. Yannick Levy,
CEO of DiBcom, who adds "This first partnership strengthens our engagement to
support and to collaborate with one of key companies in India, to open DVB-H to this
huge and global market".

About Tata Elxsi

Tata Elxsi Limited, the Product Design arm of the USD 22 Billion Tata Group,
provides world class design services and solutions across the product design
lifecycle to industry sectors such as automotive, consumer electronics, media,
semiconductor, scientific instrumentation, networking and wireless, helping product
manufacturers reduce development costs and time-to-market.

This is enabled by core technology and domain expertise in VLSI design, DSP,
Wireless, Multimedia, Networking and Communication, a rich industry experience of
over 15 years and SEI CMMI Level 5 certified processes for hardware and embedded
software development.

Headquartered in Bangalore, the company is supported by a team of over 2000
engineers, technology and domain experts, state-of-the-art global development
centers in Bangalore, Chennai, Pune and Thiruvananthapuram in India, and a network
of over 20 international offices including USA, UK, Germany, France, Korea, Taiwan
and Japan that assures easy access to the company's global customers.

Tata Elxsi is a public stock company traded in the Indian stock exchanges. For more
information, visit www.tataelxsi.com

About DiBcom
DiBcom is at the heart of mobile TV. As a fabless semiconductor company that designs
high-performance chipsets, DiBcom enables low-power mobile and portable TV reception
everywhere and at speeds exceeding 130 mph. The company's solutions are used in
automotive, PC/peripheral and handheld device applications. DiBcom has extensive
experience solving real-world mobile digital terrestrial television (DTT) reception
problems and has overcome the main technological barriers to high-quality service.
The company has developed patented algorithms and architecture for fast and accurate
channel estimation and high Doppler compensation. Its chipsets are compliant with
the current worldwide Digital Video Broadcast standards DVB-T and DVB-H.

For more information, please visit www.DiBcom.com.


###

Notes to Editor:
1. The DiBcom logo is a trademark or registered trademark of DiBcom.
2. Tata Elxsi and the Tata Elxsi logo are trademarks of Tata Elxsi Limited
3. Please do not assign a Reader Service number to this release

Media contacts:

Nitin Pai
Tata Elxsi Limited
+91 80 22979123
nitinpai@tataelxsi.co.in



Web Site = http://www.tataelxsi.com

Contact Details = Tata Elxsi Limited
ITPL Road,Whitefield,Bangalore -560048
India
Tel: 918022979123
Fax: 918028411474
Email:info@tataelxsi.co.in

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