Released on = November 16, 2006, 7:10 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Starr Tincup provides B2B firms with sustainable strategy
techniques to decrease costs and increase lead generation

Press Release Body = FT. WORTH, Texas - November 15, 2006 - Starr Tincup, an
integrated marketing firm that serves software and services companies through
customer selection, acquisition and retention, today announced the release of a
white paper entitled "Slash and Burn Sales & Marketing". This white paper explores
some forms of destructive and wasteful sales and marketing that are used by
business-to-business (B2B) companies and explains why these techniques do not result
in significant short-term or long-term results. You can download the white paper at
http://www.starrtincup.com/signup.asp?refer

Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia Ave.
Suite 200
Fort Worth, TX 76104