Released on = November 29, 2006, 12:18 pm

Press Release Author = Darlene Campagna

Industry = Management

Press Release Summary = Founded in 1983, Direct Opinions is a leading provider of
custom business market research / market survey solutions to a wide range of
businesses including Fortune 1000 companies. Direct Opinions\' services include
customer satisfaction surveys, lead generation/prequalification services and market
research. For additional information, please visit the Direct Opinions website at
www.directopinions.com.

Press Release Body = Direct Opinions is pleased to announce that Scott Siferd has
joined their sales team in the position of Account Executive. Direct Opinions is a
business survey firm located in Beachwood, Ohio that provides market research, lead
prequalification and customer satisfaction surveys to companies across the U.S. and
Canada.

Siferd brings to Direct Opinions 7 years of marketing and advertising experience.
Prior to joining Direct Opinions, he held positions ranging from Creative Design,
and Sales to Director of Advertising. His strong agency background combined with
auto industry experience makes his skill set an excellent fit for Direct Opinions'
automotive division. This division specializes in conducting customer satisfaction
surveys for auto dealers, tire centers, car care centers and the RV industry.

Siferd's creative background adds a unique approach to sales and marketing that will
compliment Direct Opinions and their partners. Scott has a thorough understanding of
the auto industry and the importance of customer satisfaction and follow-up programs
that help build a brand and a dealership. As a top performer for one of the high-end
auto manufacturers he says \"it is imperative to consistently stay in touch with your
clients, and utilizing a third party surveyor will help you directly understand what
they are truly thinking and saying.\"

Siferd looks forward to a long successful career with Direct Opinions.

Web Site = http://www.directopinions.com

Contact Details = Darlene Campagna at Direct Opinions, 23240 Chagrin Blvd, Suite
880, Beachwood, Ohio 44122.