Released on = November 15, 2006, 2:38 am

Press Release Author = Sheela Enright Media Relations

Industry = Entertainment

Press Release Summary = The ARRISCAN enables digital laboratories and postproduction
houses to drastically increase their productivity and experience a new standard of
quality in film scanning

Press Release Body = Hyderabad, India, November 15, 2006: Spirit Media - group
company of Suresh Productions and part of Ramanaidu Studios one of India's finest
film studios has announced integration of the ARRISCAN film scanner into their
Digital Intermediate (DI) workflow, in its state-of-the-art facility in Hyderabad.
The ARRISCAN technology will enable Spirit to offer world-class digital intermediate
solution for the Indian film industry.

Spirit Media has recently set up the DI Lab and today is the only facility in India
to own the state-of-art ARRISCAN. The ARRISCAN enables digital laboratories and
postproduction houses to drastically increase their productivity and experience a
new standard of quality in film scanning. Due to its innovative design, the ARRISCAN
is suited for almost any scanning application including Digital Intermediate, visual
effects, restoration and archival. The ARRISCAN uses a two dimensional CMOS area
array to sample the film in a fixed position as opposed to a moving line array used
by other scanners. This significantly improves signal to noise and dynamic range.
Illumination comes from a precisely tuned LED light source, which vastly improves
the color response, lowers illuminant induced heating of the film, and provides a
new level of stability.

Mr. Rana Daggubati, Managing Director, Spirit, said, "Spirit has made rapid inroads
into the domestic entertainment industry and is now emerging as strong global
contenders as it represents the coming of age of Indian cinema on a dynamic
technology-centric-IT platform. The introduction of ARRISCAN represents the advent
of new generation scanning technology to our country."

Spirit Media has also roped in Senior Digital Colorist, Florian Martin "Utsi" for
the Digital Intermediate (DI) for the forthcoming mega telugu feature film
"Sainikudu", starring Mahesh Babu, Trisha, directed by Gunashekhar, and produced by
Ashwini Dutt. "Utsi" has graded on the Lustre system for over 5 years and has graded
over 8 full-length feature films apart from many other shows. "Utsi's" credits
include \"Perfume", "Story of a Murderer\" and all the three \"Lord of the Rings\"
films.

Mr. Rana Daggubati, Managing Director, Spirit, said, "By bringing Florian we will
expand our DI capability and strengthen our digital color-grading competency. "Utsi"
carries a thorough knowledge in digital color grading, organizing and managing
large, data-intensive projects. He also has an extensive experience in coordinating
a team in a deadline driven environment."

"Florian's proficiency in the process of transferring film into digital and vice
versa and the professional color management involved has drawn wide acclaim in
Hollywood. The most noted work of "Utsi" is "Lord of the Rings - The Fellowship of
the Ring", on which he digitally grading over 45 minutes; work that includes
scene-based color grading, creation of various promist and glow effects for
different elf looks, programming a FileMaker based database to track all i/o traffic
including all shots, filmouts and tapes", said Rana.

Digital color grading is the biggest thing to hit the motion picture industry of
recent times. The colorist and DP have the creative freedom to explore completely
new looks and styles that were never achievable before.

Spirit's service offerings range from Film Production, Film Labs, Studio services,
Audio post, Digital post, Film distribution & Exhibition, Film Restoration &
Colorization, Visual effects & Animation, to Gaming & Interactive Media.

Media Contact for Spirit Media
Sheela, enRight Media Relations
98851 09594


Web Site = http://

Contact Details = RK Nagar Hyderabad - 500047