Released on = November 18, 2006, 4:06 pm

Press Release Author = Michael Mark

Industry = Advertising

Press Release Summary = Full-service San Diego-based marketing agency NYCA creates
an event-within-an-event at Tom Petty concert

Press Release Body =
The singers who received the most attention at Coors Amphitheatre's recent Tom Petty
concert weren't the Heartbreakers but rather the wanna-be audience members who took
starring roles in the pre-show karaoke contest sponsored by SignOnSanDiego.com.

"Our goal was to establish SignOnSanDiego as the fun expert, the only source you
need for local entertainment information," said Michael Mark, creative director/ceo
of full-service marketing agency NYCA. "The contest has already driven traffic to
the website where the clips can be seen in all their hilarity, and visitors are then
forwarding their favorites to their friends."

Clips of the karaoke performances, featuring the winners in the Best Air Guitar,
Most Passionate and an eclectic (read "weird") variety of other categories, can be
found on www.signonsandiego.com/karaokecontest. Because the contest was so popular,
another one will be held at the upcoming Jimmy Buffett concert at Coors
Amphitheatre.

SignOnSanDiego.com is the number two newspaper site in the country, second only to
WashingtonPost.com. In San Diego, the site ranks right behind Yahoo in popularity.

NYCA, a full-service advertising agency, opened its doors and arms to the world in
March 2002. Clients include AutoAnything, San Diego Convention and Visitors Bureau,
National City Mile of Cars, New Dental Choice, TaylorMade Golf, Rossa Putters,
Maxfli Golf, TaylorMade Performance Labs, DIRECTV, ViewSonic Corp., Agent 155, The
San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless,
Penta Water, and others. The 38 remarkable NYCAers work on the beaches of Encinitas,
California. Lucky, huh? Log on to www.nyca.com to learn more.


Web Site = http://www.nyca.com

Contact Details = NYCA
1010 South Coast Highway, Suite 101
Encinitas, CA 92024
760-436-7033