Released on = December 15, 2006, 9:12 am

Press Release Author = Valio ltd /YourBroadcaster

Industry = Entertainment

Press Release Summary = Douglas, UK - YourBroadcaster.com leads the pack by
providing opportunities for advertisers to showcase their products in real films
created by its members.


Press Release Body = Product placement advertising is not a totally new concept. In
fact, it has been in use for quite sometime now by a growing number of advertisers
who choose to use the advances in technology to make their products appear in places
they weren't before. Product advertising has found its way in blogs, podcast, photo
albums, video games, songs, books, TV shows and movies.

This form of advertising can come in subtle forms such as the use of certain brand
of products in the background as an integral part of a scene or in more obvious
forms such as the direct and regular reference to a particular product by the main
character of a show. Some companies have even thought of digitally inserting their
logo into shows as part of a contest wherein viewers get to win when the logos are
spotted.

Marketers are always on the look-out for new and creative ways to pitch and market
their products. YourBroadcaster allows the advertisers to create their own ads or it
can create the ads for them. The site also aims to feature links to each
advertiser's website.

An entirely new contest is developing for filmmaking intended for the web. Majority
of the media content seen on the Internet have been both produced for television
broadcast or theatrical distribution and then repurposed for web streaming.
YourBroadcaster hopes to change all this by enabling its members to call the shots
in creating at least 5 different movies. This venue can easily provide larger
audiences, influence and profits.

A global Internet reach is something every advertiser would want to have. This is
not impossible since entertainment is the fastest growing category of Internet
content. Companies emerging out of the Hollywood orbit have already announced plans
to produce and broadcast original Internet only programming.

What will perhaps be the hallmark of web filmmaking is interactivity. Interactivity
would certainly be evident in YourBroadcaster as it relies heavily on the
solicitation of instant feedback from audience members and web visitors and other
filmmakers before, during and/or after the production process. A new generation of
filmmakers will rise as they learn and refine their craft on computers and on the
net. This represents a whole new market for advertisers that are looking for more
effective ways than pushing banners on a passive audience. As advertising-weary
consumers tune out ads, they might not be able to resist products that have movie
roles to boot.

YourBroadcaster can be found on the World Wide Web at:http://www.yourbroadcaster.com



Web Site = http://www.yourbroadcaster.com

Contact Details = Contact:Simon Dumville
Address: Trafalgar House, 25 Nelson Street, Douglas, Isle of Man, IM1 2AN
Email:sdumville@yourbroadcaster.com
URL: www.yourbroadcaster.com