Released on = December 2, 2006, 5:53 pm

Press Release Author = NYCA

Industry = Management

Press Release Summary = Full-service marketing agency NYCA has risen to a creative
challenge, combining the 10 words of Google\'s weekly Zeitgeist list in one sentence.


Press Release Body =
A devotee of Google's weekly "Zeitgeist," in which the search engine giant reveals
"search patterns, trends and surprises," San Diego-based full-service marketing
agency NYCA has decided to create some trends and surprises of its own.

"When I was in college studying with John Gardner - a true genius of a writer - he'd
give us these assignments where we had to write a whole story in one grammatically
correct sentence," says Michael Mark, creative director/ceo of NYCA. "To keep our
creative and media departments thinking outside the box, I thought it would be fun
to challenge them to address the subject of popular culture and do the same thing."

Mark chose Google's Zeitgeist as the subject because it covers the most queried
topics of the week. The challenge: combining all top 10 search words in one cohesive
sentence. The result has turned into a powerful video exploratory of the happenings
of the past week.

A recent entry covered the week's events like this: "Before the Thanksgiving (3)
turkey (7) and green bean casserole (9) were prepared and before Best Buy (5) and
Circuit City (4) opened their doors to Wii (6) -seeking Black Friday (2) shoppers,
Michael Richards (1), more commonly known as Kramer, briefly re-emerged from
obscurity when he directed racial epithets at audience members on a Friday and
apologized on the David Letterman show the following Monday, the day Kelly Ripa (8)
expressed her disapproval of Clay Aiken's guest hosting technique, specifically
referencing the covering of the mouth incident, an act he later spoofed at the
American Music Awards (10) with Tori Spelling and which Ripa had herself done to
Regis twice."

All of "NYCA Zeitgeist Pie" entries can be found on www.nycainsight.com.

NYCA, a full-service advertising agency, opened its doors and arms to the world in
March 2002. Clients include AutoAnything, San Diego Convention and Visitors Bureau,
National City Mile of Cars, New Dental Choice, TaylorMade Golf, Rossa Putters,
Maxfli Golf, TaylorMade Performance Labs, DIRECTV, ViewSonic Corp., Agent 155, The
San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless,
Penta Water, and others. The 38 remarkable NYCAers work on the beaches of Encinitas,
California. Lucky, huh? Log on to www.nyca.com to learn more.



Web Site = http://nyca.com

Contact Details = NYCA
1010 South Coast Highway, Suite 101
Encinitas, CA 92024
760-231-0333