Released on = January 27, 2007, 10:24 am

Press Release Author = Cheerans Lab (P) Limited

Industry = Internet & Online

Press Release Summary = The century old Cheerans group head-quartered in India
launches http://cheerans.com, a world class information resource for animal lovers
across the globe.

This is the first time an Indian company launches an online venture towards the
Global Animal Care community. Though companies in India are now focusing on BPO for
International majors, this innovative venture takes a unique identity by
intra-diversification within its traditional stronghold.

Press Release Body = The century old Cheerans group head-quartered in India launches
http://cheerans.com, a world class information resource for animal lovers across the
globe.

This is the first time an Indian company launches an online venture towards the
Global Animal Care community. Though companies in India are now focusing on BPO for
International majors, this innovative venture takes a unique identity by
intra-diversification within its traditional stronghold.

The site, cheerans.com is spearheaded by one of India\'s oldest Animal Health
Products company, Cheerans Lab (P) Limited which is part of the Cheerans group
founded in 1904. Though the company has numerous brands in its operational domain,
the site http://www.cheerans.com does not contain much details of its huge product
leadership and capabilities and this excites industry observers.

Meanwhile, it may be recalled that cheerans has earlier won accolades as one of the
\"Best 150 Internet ideas\" out of 4500 participants in the IV2K programme by Mckinsey
& Co. Company had then refused venture capital infusion as it wanted truly to be a
non-commercial venture without stakes dilution. Since then cheerans.com has grown
tremendously catering to the companion animal segment. The company is also in the
preparation of a few more interesting online ventures in the animal care segment.

\"What cheerans.com aim is to cater the animal owners and veterinarians with unbiased
information. Many times, customers land at commercial sites with a twist to
scientific facts\" explains Mr. Anoj J. Cheeran, Director of Operations who is
over-seeing the group\'s online ventures.


Further, cheerans.com is now technically reviewed by the world renowned veterinarian
Prof. Dr. Jacob V. Cheeran who is an internationally acclaimed scientist in
veterinary

and wildlife issues. \"The huge database with us helps to provide a world class
informational source for veterinarians alike.\" says Dr. Cheeran who is also an
International elephant expert.

Many subject specific informational sites have access restriction. Thankfully,
cheerans.com is an exception to this and a delight for animal lovers across the
globe. "This venture gives the company a quick International reach with subscribers
from across the globe within a short span of time, also with tremendous feedback
pouring in.\" describes Mr. Anoj.


The interesting feature is that the site is "graphic light" which means it is easy
to navigate and easy to access with dial up connections.. Further, every news and
article
published on the site is also sent to the desk top of the eMagazine subscriber,
which again is given free. This subscription can be taken on the site or by directly
visiting
http://cheerans.com/register .The site is worth visiting as it contains news and
information plus some "fun" stuff for pet keepers.

Web Site = http://www.cheerans.com

Contact Details = Cheerans Lab (P) Limited
Animal Health Division
New Church Street
Trichur 680 001, Kerala
India