Mum With Multiple Sclerosis Challenges the Internet - Or Every Cloud Has a Million Dollar Lining
Released on = January 1, 2007, 5:29 pm
Press Release Author = Allison Reynolds
Industry = Internet & Online
Press Release Summary = Unique internet challenge to raise $1 Million for Multiple Sclerosis research
Press Release Body = Sydney, Australia January 1st 2007 - Allison Reynolds has been on the internet, as she puts it, longer than it has existed. Mother of two teenagers, Allison was diagnosed in January 2000 with having Multiple Sclerosis. But she hasn't let that slow her down, since diagnosis she has organised several events to raise money for research into the causes and cure of MS, but this will be her largest yet with the goal of raising $1 Million in 2007.
"The internet has enormous power" says Allison "if you can capture the imagination of its users, you have millions of people on your side". And capture the imagination she has with her site www.NetXperiment.com. The site challenges the people, businesses and communities of the internet, to contribute to the cause and in return their nominated name and website link is displayed with other names and links. The more that is contributed under that name, the bigger the display in the contributor cloud.
"The idea came to me after seeing the tag clouds on sites like Flickr that display the most popular searches, NetXperiment's contributor cloud is similar but driven by the amount donated. This method of displaying dynamic contributor names and links is totally unique, not only in a business sense, but for charity too" explains Allison.
NetXperiment in its first week of launch is already ranked the #1 philanthropy based site on Squidoo (www.squidoo.com ), the internet's largest philanthropy community, and is in the top 10 ranking of all its sites.
In addition internet communities have started challenging each other to see who can have the largest display name in the cloud. "I am encouraging friendly rivalry between people, groups and businesses to ensure that this is fun as well as for a good cause. Think of it as an internet fun run with the finish line $1 Million away"
All donations from the NetXperiment site go to Foundation 5 Million (www.f5m.com.au), a group of people with MS raising funds for research into MS. MS is an autoimmune disease that attacks myelin and brain tissue causing physical and cognitive impairment. In Australia approximately 3 people per day are newly diagnosed and with the improvement in diagnosis tools, the percentage of children in this group is rising.
"There are 1.08 billion internet users out there, if I have to raise the million dollars, a dollar at a time, I will" says Allison.
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