SeeMore Introduces New mSeries Putters Handcrafted 100 percent Milled Line Features Innovative RifleScope Technology

Released on = January 18, 2007, 10:28 am

Press Release Author = Kevin Donnellon

Industry = Small Business

Press Release Summary = The SeeMore Putter Company, whose putters' performance
has become legendary with the world's best players, introduces its new mSeries. The
new putter
series combines the beauty, precision, accuracy, and feel of 100% milled heads with the
proprietary and proven alignment benefits of SeeMore RifleScope Technology (RST).

Press Release Body = (Franklin, TN - January 17, 2007) The SeeMore Putter Company,
whose putters' performance
has become legendary with the world's best players, introduces its new mSeries. The
new putter
series combines the beauty, precision, accuracy, and feel of 100% milled heads with the
proprietary and proven alignment benefits of SeeMore RifleScope Technology (RST).
The mSeries, the first new products under SeeMore's new leadership
team, includes three distinctive, finely crafted models to appeal to
different player's putting preferences and styles:
. The m1 is a classic heel/toe blade with center shaft
. The m2 is a classic heel/toe blade with heel shaft
. The m3 is a classic mallet with center shaft
SeeMore's patented RST, known by a visible gun sight on
the topline, allows the golfer to set up the putter perfectly each and
every time in relation to the intended target line. This is accomplished by lining
up the black
bottom portion of the shaft between two white lines and covering a signature red dot
on the heel
of the top line. The process is like locking radar onto a target. The two parallel
white sight lines
frame the shaft and serve as an indicator that the golfer is in perfect position to
make a consistent
and reliable stroke.
Golf's Next Frontier
The mSeries putters feature a 100% milled 303 platinum stainless steel body and
jewellike
face accounting for 95% of the mass of the putter. The mSeries putters also include
a small
precision milled 6061 lightweight aluminum back cavity insert, which allows for
higher MOI and
an expanded sweet spot. The milled back cavity insert also interacts with the milled
stainless
steel body to enhance feedback and create a solid, crisp, silky distinctive feel.
-more2
Headweight is 345 grams on the m1 and m2 and 350 grams on the m3. Standard loft is 3.5
degrees. Standard lie angle is 70 degrees. Standard grip is a Golf Pride classic.
"SeeMore owns the most important precision game improvement technology in putting. We
will optimize the power of our patents and brand name with this exciting new line of
100% milled
putters," says Jim Grundberg, Managing Partner for SeeMore. "The next frontier of game
improvement in golf will take place on the greens, and SeeMore technology will lead
the way."
m1 m2 m3
Extraordinary Putting Records
SeeMore putters have set some of the most impressive records in golf. Players using
SeeMore putters over the past seven years have established some extraordinary
putting records:
. Payne Stewart won the US Open in 1999 with a record-setting putting performance and
also won the overall putting title for fewest putts per round over the entire 1999
season.
. Zach Johnson set the all-time Nationwide Tour putting record of 1.699 putts per GIR
over an entire season using a SeeMore putter, finishing first in putting, wins and
on the
overall money list. He is one of only two players ever on any tour to finish a season
under 1.7 putts per GIR.
. Vaughn Taylor finished as the #1 putter on top 50 money list of the PGA tour in 2006
with an average of 1.725 putts per GIR.
. Johnson and Taylor, who use SeeMore putters, were the two youngest players to qualify
for the 2006 Ryder Cup.
The mSeries SeeMore putters with RST also perfectly promote and enhance the popular
pendulum-style (inside to square to inside) putting stroke favored by many of the
best players in
the world. In this stroke, the golfer places his hands and the putter head directly
below his eyes
at set up and turns his shoulders, holding a triangle through the stroke.
Deadly Precise; Continuous Feedback
"SeeMore's RST is the original and authentic alignment system that is about precision
and the ability to correct a bad stroke. The precision part of our patent and most
powerful is the
two white lines which frame the black bottom portion of the shaft," says Grundberg.
"The white
-more3
lines serve as the part of RST which allows the player to set up the same each and
every time, and
to perfectly groove a pendulum stroke. The red dot is simply damage control. When
the putter is
badly out of line, the red dot is an alarm. It is important as well, but it is not
the part of the
patent that allows the golfer to become deadly accurate."
"Golfers of all skill levels can improve their performance on the greens by using this
deadly precise putter which provides a continuous feedback system to monitor
progress," says
Grundberg. "The stroke follows a perfect arc backward and forward where the putter
releases
perfectly as the putter squares to the target line and on a slight upstroke,
promoting a
consistently perfect roll. The SeeMore RST helps the golfer stay on the perfect path
throughout
the stroke."
The mSeries putters also provide valuable feedback during practice sessions that
enables
a golfer to establish his own system for continuous improvement. This is
accomplished when the
golfer steps away from a putt and takes a practice stroke. In a perfect pendulum
stroke, the red
dot will be covered at all times and the shaft will be lined up between the two
white lines.
SeeMore will begin distributing its new mSeries putters in February through selected
fine
golf shops where local PGA professionals will be trained to teach and promote the
SeeMore
putting system and authorized to sell SeeMore putters.
All models are available in left hand. The m1 also will be available in a belly
model. Custom
grip and lie options are available. All mSeries putters are made in the USA at
SeeMore's Franklin TN
facility. The putters will have a suggested retail price of $325.
Best Kept Secret in Golf
Jim Grundberg and his partner Jason Pouliot were instrumental in the development,
marketing and sales of the successful and revolutionary Odyssey and Never Compromise
putter
lines, growing Odyssey from a market share under 5% to over 40% before handing off
the brand
to Callaway in late 1999. Andre Shmoldas, who designed putters for Never Compromise,
designed the mSeries.
"Golf is ready for a new putter company that is independent in thought and
passionate about
bringing together the benefits of handcrafted product design, precision
manufacturing, and the alignment
technology behind the best kept secret in golf," says Grundberg.
SeeMore will be at booth 2586 and at the industry demo day on January 24 at the
Orange County National Golf Center and Lodge in Winter Garden, Fla.
The SeeMore Putter Company is headquartered in Franklin, TN and has a newly redesigned
website at www.seemore.com.

Web Site = http://www.seemore.com

Contact Details = Jim Grundberg
SeeMore Putter Company
615-435-8015
jim@seemore.com
or
Kevin Donnellon
Macali Communications
312-560-8065
kevin@macalicomm.com

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