Released on = February 26, 2007, 11:46 am

Press Release Author = rEvolution

Industry = Management

Press Release Summary = rEvolution, the Chicago-based integrated sports marketing
and media services agency, is operating this year's Paul Mitchell Big Bear Freeski
Open, March 3-4, 2007 at Bear Mountain Resort in Big Bear Lake, Calif.

Press Release Body = CHICAGO (FEBRUARY 26, 2007). - rEvolution, the Chicago-based
integrated sports marketing and media services agency, is operating this year's Paul
Mitchell Big Bear Freeski Open, March 3-4, 2007 at Bear Mountain Resort in Big Bear
Lake, Calif. This is the first freeskiing event of its kind for rEvolution, and the
agency is responsible for every aspect of the event, including the development of
the promotional website (www.bigbearopen.com), organizing event registration,
supervising event set up, staging the event and overseeing the judging process.

Nearly 100 competitors are expected at the 2007 Paul Mitchell Big Bear Freeski Open
for the Superpipe (extra-large halfpipe), Rail Jam (customized urban rail), and
Slopestyle (where a skier is free to choose his or her own route through a course
consisting of various terrain features, such as bumps, rails, and jumps)
competitions. Pipe qualifying events will be held during the day on Saturday, with
the finals of the Halfpipe contest taking place Saturday night. The Slopestyle
competition will be held Sunday morning with the finals in the afternoon. Some of
the world's best freeskiers are expected to compete, including X-Games multiple
medalist Peter Olenick, as well as notable freeskiers Matt Phillipi, Josh Bibby and
Scott Hibbert. At stake is an automatic qualifying spot for The Ski Tour, North
America's new elite, four-stop mountain festival and skiing competition.

rEvolution's management of the 2007 Paul Mitchell Big Bear Freeski Open marks the
first major event run by its recently opened West Coast office and Youth/Action
Sports Division, which is led by industry pioneer Craig Elledge, whose experience
includes both the Olympic Games and X-Games.

"The 2007 Paul Mitchell Big Bear Freeski Open is a capabilities exercise that
illustrates rEvolutions' ability to work seamlessly in youth and traditional
sports," said Elledge, senior vice president, business development. "With
rEvolution having an established track record in college and professional sports,
making our mark in rising youth and action sports markets is the next logical step."

There is a $20,000 cash purse associated with the 2007 Paul Mitchell Big Bear
Freeski Open, which will be televised on the Versus network on Saturday, April 7th
at 2:00 pm EST/11:00 am PST and repeated twice on Versus the following week on the
program Fusion TV. The show will also be broadcast at least twice in more than 100
countries internationally. In addition to the Versus network, the event video will
be available online and on demand via Lat34.com, AOL's new action sports website
within 48 hours after the event. To learn more about the event or to register, visit
www.bigbearopen.com.

2007 marks the fifth year that Paul Mitchell Professional Salon Products is the
title sponsor of the Big Bear Freeski Open. Paul Mitchell Professional Salon
Products are the "style in lifestyle sports." Product sponsors of the 2007 Paul
Mitchell Big Bear Freeski Open include Spyder Venom, Roaring Lion Energy Drink, BOSS
and Skullcandy. Media sponsors include Freeskier Magazine, Lat34.com and Power 106
FM in Los Angeles, Calif.

About rEvolution

A full-service sports marketing and media agency, rEvolution utilizes the platform
of major sporting events, leagues, teams and athletes to promote its clients'
consumer and business-to-business brands. rEvolution is Chicago-based with a global
reputation. rEvolution's marketing division offers such services as creative
strategy, sponsorship negotiation, branding, event marketing, promotion, research
and hospitality. rEvolution's media selling, buying and planning division, called
the rEvolution Sports Network, provides custom-designed, on-air strategies for
advertisers interested in reaching national and regional audiences through college
football and basketball, World Cup Soccer, motorsports, action sports, as well as
other major sports programming vehicles. Unencumbered by a network of holding
company interests to consider, rEvolution, a mid-sized, independently owned agency,
joins forces with clients in creating and implementing business-building ideas.
Three long-standing industry experts, who possess more than 50 years of collective
global sports experience and relationships, lead rEvolution's skilled team of
professionals. More information about rEvolution and the unique experiences they
have created and executed is available at www.revolutionworld.com.

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Web Site = http://www.revolutionworld.com

Contact Details = Daniel K. Lobring
Manager, Public Relations
rEvolution
600 W Chicago Ave., Ste. 220
Chicago, IL 60610
ph. 312-529-5833
fax 312-529-5851
e-mail: dlobring@revolutionworld.com
www.revolutionworld.com