Released on = February 3, 2007, 3:17 am

Press Release Author = Shushmul Maheshwari

Industry = Pharmaceuticals

Press Release Summary = Mr. E.K. Bharat Bhushan, Principal Secretary, Kerala
Tourism, reported that Kerala would be promoted as an international medical tourism
destination by the state tourism.

Press Release Body = Road shows will be organized in Sri Lanka, Maldives, and West
Asia to promote Kerala medical tourism. Plans to include US and several destinations
of the Europe are also in pipeline, said Mr. Bhushan who was making a presentation
on Kerala's tourism prospects at medical tourism meet in Kochi, reports the Website
of Department of Tourism, Government of Kerala, India.

The health tourism policy of Kerala ensures a big investment opportunity for the
Non-Resident Keralites (NRK), making it a venture promising huge profits in the long
term. The purport of the new policy is to introduce Kerala on the international
tourism stage by 2010. The government aims to achieving this by raising the budget
allocations to the public health sector and allowing the private participation.

The government is ready to help NRK investors in every possible way who take the
risk to invest to establish any kind of healthcare facility. But only those
hospitals, which comply with the terms of National Accreditation Board (NAB) for
hospitals and health providers, would succeed in getting government recognition.

The volume of tourists experienced by Kerala is surprising everybody. A stupendous
growth of 31% was seen in Kerala's tourist traffic in 2005. The main reason for this
growth is not the aggressive media campaigns by State Government but the word of
mouth publicity that the state has got as an inexpensive tourist destination.

According to the RNCOS report "Opportunities in Medical Tourism in India (2007)",
Kerala, since beginning, has been the most preferred destination for those looking
for the rejuvenating magic of Ayurveda. But the current trends show that Kerala is
emerging as a modern healthcare provider due to evolving collaborations of
enterprisers in the private healthcare sector and the tourism industry who are
advertising medical tourism belligerently. Hospitals are also setting up special
divisions and support systems for their foreign clients.

The market research report also addresses the following critical facts and issues:

- Overview of worldwide and Asian medical tourism industry
- Section-wise performance of the medical tourism industry in India
- Emerging trends and growth driving factors
- Key regulations and policy environment
- Government initiatives to promote medical tourism
- Opportunities and challenges
- Key players

The report provides extensive research and rational analysis of the medical tourism
industry in India.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM091.htm
Current Industry News: http://www.rncos.com/blog


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Contact Details = RNCOS
Shushmul Maheshwari
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info@rncos.com