Released on = February 26, 2007, 9:05 am

Press Release Author = Lucid Communications

Industry = Non Profit

Press Release Summary = Lucid Communications takes on Barrie's high profile art
gallery

Press Release Body = Toronto, ON - February 26, 2007 - One of Canada\'s fastest
growing cultural facilities, the MacLarenArtCentre has chosen Lucid to act as their
first-ever public relations company. The MacLaren is a high profile public art
gallery located in Barrie - north of Toronto. Lucid will help the gallery develop
and maintain strong ties with the community through social programs, exhibitions,
events, media and high profile corporate support.

In particular, Lucid will work alongside the MacLaren Art Centre's internal
communications coordinator, and will be working on a pro-bono level.

"As a company committed to lifestyle branding with genuine interest in the arts, I'm
thrilled to work on this exciting new programme," says Michelle Calvert, Creative
and Managing Director of Lucid Communications. "The MacLaren has become Barrie's
cultural foundation and I look forward to helping them leverage their marketing and
public relations strategies and bring them to the forefront of the industry. The
MacLaren endeavors to bring 'People to Art, Art to People' and we are confident that
we can further encourage this objective in the community and beyond."

Lucid Communications specializes in strategic PR and niche marketing, and is proud
to represent MacLaren Art Centre. Lucid will oversee key aspects of the creative
and technical development areas and will enliven the gallery's media presence
through their expertise in effective branding and buzz marketing initiatives.


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Web Site = http://www.lucidcommunications.ca

Contact Details = For more information please contact Michelle Calvert at Lucid
Communications 416.640.5675 or mcalvert@lucidcommunications.ca
www.lucidcommunications.ca