SYBASE participates in MEFTEC 2007

Released on = February 12, 2007, 8:47 pm

Press Release Author = Nirmala D\'souza/Oak Consulting

Industry = Software

Press Release Summary = Global Enterprise Software Solutions vendor showcases
leading banking and financial services technologies & solutions

Press Release Body = Dubai, United Arab Emirates, February 13, 2007: Sybase, the
largest global enterprise software solutions company exclusively focused on managing
and mobilizing information, today announced that they are participating in MEFTEC -
the premier annual event for the Middle East\'s financial services industry, as a
Bronze Sponsor. Sybase will be showcasing its leading edge financial systems and
solutions especially e-Finance Suite, its leading online banking solution.

"Sybase is one of the leading technology providers for the Middle East\'s Banking and
Financial Services segment. MEFTEC is a perfect platform to promote Sybase's cutting
edge technologies and new solutions that are specifically targeted to the banking
and financial sectors and share our success with everyone. We are showcasing many of
our technologies and solutions that serve the financial sector especially Financial
Fusions's \'E-Finance Suite\' which is one of the leading internet banking solutions
in the world for Tier I Banks. Since introducing this solution to the Middle East 18
months ago, we have seen phenomenal success. We are also showcasing our financial
middleware and engines for FIX and SWIFT that cater to the booming online trading
companies," said Mr. Hisham Malak, Channel and Marketing Manager of Sybase Products
Middle East.

Sybase, which currently operates in over 60 countries worldwide, has been serving
the Middle East Market for over 10 years. From its offices in United Arab Emirates,
Saudi Arabia, Kuwait, Bahrain and through a large network of local, regional and
global partners, Sybase delivers end-to-end solutions for the Unwired Enterprise
including enterprise infrastructure and mobile software solutions for information
management, development, and integration. In addition, Sybase provides powerful
solutions in the areas of internet banking, business intelligence, data warehousing,
content management, and many more.

Sybase offers highly secure, real-time, high-availability, integrated financial
solutions that will help increase the organization\'s operational efficiency,
customer service, business resiliency, and ROI. Sybase works with more than 1,700 of
the world\'s largest financial institutions, while their technology powers 90 percent
of the world\'s securities firms and 60 percent of its banks. Sybase's wireless
solutions extend critical trade lifecycle information into the hands of traders,
brokers and operations staff enabling them to proactively monitor trade
transactions, exceptions and settlements in real time ensuring customer service
level agreements are met. Senior executives from Sybase will be available at the
Sybase stand (E4) at MEFTEC to discuss the key benefits of using Sybase's financial
systems and services.

To learn more about Sybase solutions and technologies, visit Sybase at MEFTEC Stand
E4.

About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing
and mobilizing information from the data center to the point of action. Sybase
provides open, cross-platform solutions that securely deliver information anytime,
anywhere, enabling customers to create an information edge. The world's most
critical data in commerce, communications, finance, government and healthcare runs
on Sybase. With Sybase, customers can optimize and enhance the investments they
already own, link together the valuable data resources already in place, and extend
the reach of business-critical information to users on the front lines-giving them a
financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States
of America.




Web Site = http://www.sybase.ae

Contact Details = Nirmala D\'souza
P.O.Box 39261
Dubai, UAE
Tel: +971507343840
Email:nimi@oakconsulting.biz

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