Saphoros Spa Essentials` Kicks Off 2007 With First Award For New Mineral Makeup Line, Lueur Jeune

Released on = February 10, 2007, 5:31 am

Press Release Author = Jim Standridge, Marketing Director

Industry = Retail

Press Release Summary = Saphoros Spa Essentials' new mineral makeup line Lueur
JeuneT soft-launched in October 2006, and has been named the Best Mineral Foundation
of 2006 by StyleForFree.com's Best in Beauty Awards.

Press Release Body = FOR IMMEDIATE RELEASE (Texarkana, TEXAS) - Saphoros Spa
Essentials received some great news to start the New Year in that their new mineral
makeup line, Lueur JeuneT Mineral Cosmetique, had won its very first award. On
January 2nd, editors of online beauty magazine StyleForFree.com notified Saphoros
that they had won the "2006 Best in Beauty" award for Best Mineral Foundation with
their "House Blend" formula. Saphoros owner Donna Standridge says, "We were
absolutely thrilled. I didn\'t even know we were up for an award." Mrs. Standridge
continues; "We had submitted several examples of our new mineral line to
StyleForFree.com in November of 2006 for review, and were so excited when all the
reviews came back very positive. We knew then we were onto something big with our
little makeup company."

The Lueur JeuneT Mineral Cosmetique line was soft-launched in October 2006 and has
steadily been gaining in popularity. Mineral makeup is a more healthy and natural
alternative to conventional cosmetics, and is highly recommended by skin care
professionals. Lueur JeuneT minerals are blended with naturally occurring minerals
and ingredients that are beneficial to the skin like pure silk and allantoin - and
are free of substances that can irritate skin such as Bismuth Oxychloride. Lueur
JeuneT is suitable for all skin types, and is ideal for sensitive, rosacea and
acne-prone skins, as well as post-procedure (glycolics, laser, peels, etc.).
Saphoros offers four different foundation formulas - each specially formulated for
skin type. The newest formula in the lineup, "UltraCover", was developed for a
leading plastic surgeon and has also garnered positive attention with its ability to
effectively cover post-surgical trauma such as bruising. The company also has a
complete line of veils, primers, and colors to enhance any look.

Saphoros is a small family-owned, cruelty-free company that takes great stride to
provide their clients with personalized customer service, and they are excited about
expanding the Lueur JeuneT line into the retail market. For more information about
Lueur JeuneT and Saphoros Spa Essentials, visit the company's website at
www.saphoros.com, or contact by e-mail at marketing@saphoros.com.

Web Site = http://www.saphoros.com

Contact Details = Jim Standridge
Saphoros Spa Essentials
P.O. Box 6297
Texarkana, TX 75505-6295
JStandridge@Saphoros.com
Phone: 903-832-7747
Fax: 866-337-8146

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