Released on = February 27, 2007, 10:22 am

Press Release Author = Brian Solis

Industry = Internet & Online

Press Release Summary = SiPix Imaging Announces the World's First e-paper Based
Keypad Solution

Press Release Body = Fremont, Feb. 27, 2007 - SiPix Imaging, Inc., a world leader in
e-paper displays, announced the samples of the worlds first e-paper display
integrated into a keypad for mobile applications. The Keypad Display Module (KDM)
allows each button to dynamically change while maintaining the familiar feel of
traditional keypads.

Co-developed with Silitech, one of the world's largest keypad manufacturers, the KDM
involves overlaying SiPix's e-paper technology over a silicone keypad. The e-paper
can be cut to shape for compatibility with multiple designs, and traditional
backlight allows night time viewing.

SiPix's KDM technology is available in various colors that can match the casing of
mobile devices. The patented Microcup® technology can hold dyes of various colors,
creating a sleek and completely integrated look. With a 180 degree viewing angle
and high contrast ratio, the KDM is a glimpse of future input devices, including
physically interactive touch screens, and flex sensors for e-paper applications.

"Now we can offer consumers the best of both worlds, a dynamic keyboard that can
vary based on the application that preserves the haptic information provided by
traditional keypads," said Jialock Wong, director of the Mobile Division Business
Unit for SiPix. "This technology eliminates the ambiguity common with today's touch
screens, while also creating new opportunities to integrate this technology into new
applications."

"Our Microcup design is inherently impact resistant, razor-thin, flexible, and
versatile for tomorrow's applications," said Andrew Ho, president of SiPix. "We
developed our Microcup to provide the uniform structure needed to incorporate the
highest quality displays into products where constant use or high pressure have
traditionally been gating factors."

Unlike LCDs which are made with glass, SiPix Microcup electronic paper displays are
extremely thin and flexible. As readable as laser print on paper, SiPix ePaper is
crisp, vivid, and visible in sunlight with nearly a 180 degree viewing angle. The
company's ePaper also prolongs battery life, drawing power only when switching due
to its bistable image characteristics.
The SiPix Microcup partition walls provide not only fine resolution but also
excellent mechanical support for impact resistance. Each Microcup is individually
sealed, enabling the Electrophoretic Displays (EPD) to be custom cut to desired
shapes and sizes.

For additional information on SiPix and ePaper, please visit www.sipix.com. For
artwork, http://snipurl.com/151ed.
About SiPix Imaging
SiPix Imaging, Inc., a world leader in Flexible Electronic Paper (electrophoretic)
Display solutions, was established in 1999 and is located in Silicon Valley,
California. With Microcup® e-Paper, SiPix generates flexible, impact resistant, and
extremely thin displays with ultra-low power consumption from image retention with
the power removed for system designers. In Fremont, California, the firm creates
e-Paper material. In Chung-Li, Taiwan, a production facility provides display module
development services and volume manufacturing. The company has filed over 100
original patents.
For more information: www.sipix.com
Contacts:
SiPix Imaging, Inc.
Bryan Chan, 510-743-2916
VP, Sales & Marketing
sales@sipix.com
or
FutureWorks
Brian Solis, 408-428-0895 ext. 101
brian@future-works.com



Web Site = http://www.sipix.com

Contact Details = FutureWorks
Brian Solis, 408-428-0895 ext. 101
brian@future-works.com