The fitness duo at Fiaro launches `That`s A Wrap` to Protect Against Germs at the Gym
Released on = February 26, 2007, 4:49 pm
Press Release Author = Mel Caro & Claudia Field/Fiaro
Industry = Internet & Online
Press Release Summary = The bicoastal team of Mel and Claudia, founders of Fiaro, designed That\'s A Wrap to make going to the gym a Germ Free and More Comfortable experience!The product wraps around dumbbells and weight machine handles providing the user with a more comfortable - and germ free - gym experience...and the most important part is that the founders use the product themselves!
Press Release Body = The product is a neoprene \"wrap\" that opens and closes with a velcro strip - it is easy to take on and off, easy to clean, and fits around most dumbbell handles and weight machine handles. This exciting new product has been in the works for almost a year. It started with the concept that weight lifting gloves left the fingertips exposed to germs - and sometimes uncomfortable metal grips found on many dumbbells. After an extensive search to find a product that could be placed on the dumbbell or machine handle directly the Fiaro team came up empty handed.The two began testing a variety of materials from foam to rubber tubing to create their product by hand. They tested these materials through months of workouts at Mel\'s home gym but found slight disadvantages to everything they tested. Finally they found that a neoprene wrap was the perfect combination of slight padding without losing a good grip. They loved the idea so much that they designed a logo and a name and had some samples made...if nothing came of it they were both excited to use the product themselves! They recently launched a marketing campaign aimed at gyms, trainers, coaches, fitness catalogs, and other training facilities. The response has been overwhelmingly positive and they are now accepting wholesale orders via email and phone (see contact info below). Through their professional backgrounds both women bring extensive experience in a variety of fields that has helped them to launch this product with such success. Claudia, an LA-based singer/songwriter is also a paralegal - and her experience and industry contacts have aided Fiaro in protecting their new ideas. She is also a fitness fanatic and now uses That\'s A Wrap each time she goes to the gym. Mel, a NY based finance professional handles all of the company\'s finances and product pricing. She is also a certified personal trainer with the American Council on Exercise and she too uses the wraps everyday! The dynamic duo have been best friends since high school and have truly enjoyed working on this project. Together they market on their respective coasts an everywhere in between! They are currently in contact with a few news networks who are interested in their product story - especially in light of recent reports of germs found at many gyms. Due to the positive response they are currently working on expanding the line of wraps into other colors as well as customizing them with company logos and team names.
2022
