Released on = February 28, 2007, 5:00 pm

Press Release Author = The simExchange, LLC

Industry = Internet & Online

Press Release Summary = The simExchange, LLC launches a new Web Site for its video
game prediction market designed for gamers to find the most anticipated new video
games and predict their potential worldwide sales.

Press Release Body = Scottsdale, AZ, March 1, 2007 - The simExchange, the online
virtual stock market game where gamers buy and sell virtual shares in video games to
predict how well the games will sell in the real world, has been upgraded. This is
the first major update to the simExchange's presentation since its public beta.

The simExchange was developed in the Fall of 2006 by recent Princeton University
graduate Brian Shiau. Shiau developed the project because, "As a gamer, I always
found it time consuming to sift through all the video game news to find new releases
that are worth learning more about. I created the simExchange to help gamers
identify and learn about the most eagerly anticipated new games."

In his economics and finance studies at Princeton, Shiau had been intrigued in the
predictive power of markets. "I believe markets can be used to aggregate
information outside traditional financial applications such as tracking the
anticipation for upcoming video game products," Shiau said. "Additionally, the
wisdom of the crowds concept can save gamers' time. If a pool of people have
determined that an upcoming game will be a big deal, I am more likely to look into
it, too. The key with the simExchange is that players have to back their opinions
with a limited resource."

Users can quickly identify the most eagerly anticipated games by their share prices
and trading activity. The user can read a succinct summary and preview articles,
images, and videos from the Internet that other users have marked as "valuable" to
quickly learn about the game. The simExchange features a new twist on social
bookmarking by integrating with the simExchange game-players gain additional DKP
currency for buying game shares by submitting comments and other content that fellow
players value.

From the analyst's perspective, Shiau understands the dearth of sales data that has
plagued the video game industry. He said, "Video games have become a major part of
the entertainment industry today and a spotlight sector in the financial markets.
However, analysts and investors often express a desire for more detail in video game
forecasts and sales information of the sort seen in more mature industries."

To tackle this information problem, Shiau organized the simExchange as a virtual
stock market game and structured video game stocks to predict the global sales of
particular titles. Share prices on the simExchange correspond with the number of
copies a game will sell worldwide over its lifetime, with 1 DKP share price
corresponding to 10,000 copies expected to be sold. Shiau hopes that as the
simExchange grows, its stock prices will serve as strong indicators for the industry
and media to evaluate and track upcoming video game products.

Shiau, the designer and programmer of the Web site and game, launched the
simExchange public beta on November 9, 2006. Since then, the simExchange has
attracted over 2,400 registered players, many of whom use the site for several hours
a day. Members describe the Web site as fun and addictive but also as "something
where they can learn useful life skills." Many users of the simExchange have had no
experience in the stock market and consider this an entertaining educational
experience. Playing and participating in the simExchange is completely free and no
real money is involved.

The simExchange can be found at http://www.thesimexchange.com

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Web Site = http://www.thesimexchange.com

Contact Details = Brian Shiau
press@thesimexchange.com
480-754-9868