Released on = February 13, 2007, 7:40 am

Press Release Author = Connectthru

Industry = Advertising

Press Release Summary = New media is a burgeoning garden, a mélange of old new
innovation with exploding popularity and consumerism worldwide. The landscape of the
Internet has irrevocably changed with online video's posh real estate. With so much
opportunity on the horizon, it feels like the sky's the limit. However, there are
but an elite few among us who have the vision, the drive, and the know-how to become
the major corporate players, behemoths if you will, in the digital age. Who are the
rising stars among us and what do we stand to learn from them?

Press Release Body = Top Three Movers and Makers in the New Media Millennium

Allison Hope

New media is a burgeoning garden, a mélange of old new innovation with exploding
popularity and consumerism worldwide. The landscape of the Internet has irrevocably
changed with online video's posh real estate. With so much opportunity on the
horizon, it feels like the sky's the limit. However, there are but an elite few
among us who have the vision, the drive, and the know-how to become the major
corporate players, behemoths if you will, in the digital age. Who are the rising
stars among us and what do we stand to learn from them?

Behemoth Number 1: Steven Jobs of Apple and Pixar

Perhaps the most famed guru in this arena is Steven Jobs, co-founder and CEO of
Apple. Jobs first introduced a product that was not only on the cutting edge of
technology, but was also pragmatic and accessible. This combination allowed for
millions of his computers to be introduced into average homes and offices around the
world. Apple computers are now standard for most memory heavy software, and are
widely used by media outlets for layout, design, editing and motion graphics
programs. The brilliance of Job's branding of Apple products is that the
user-friendly interface makes the machines attractive to average people, hence
maximizing the company's profit potential.

From Apple, Jobs then went on to found Pixar Animation Studios, producing the
industry's leading animation movies, bringing in more than $3.2 billion, and
collecting twenty Academy Awards since its inception in 1986. Walt Disney purchased
Pixar in January 2006 and Jobs took the backseat to his post of near exclusive
creative power to rest on the Board of Directors. \"Disney is the only company with
animation in their DNA, and the only company that we think has this incredible
collection of unique assets like the theme parks, that are very attractive to us as
well,\" Jobs said on a conference call with investors recently.

So where does one of the biggest contenders in digital technology go from here?
What's next for Apple? David Denby in the January 8, 2007 issue of The New Yorker,
wrote, "In September, Apple began offering previously released movies through its
iTunes Store. I downloaded the first "Pirates of the Caribbean" onto my hard drive,
then put it onto a video iPod. The screen was only two inches across." The avenues
for possible media innovation and distribution are plentiful at this juncture. Jobs
sees the potential for brand extension and uses new technology and, with the
strength the Apple brand carries, we can expect to see success with regard to new
business ventures.


Behemoths Number 2 & 3: The YouTube Founders

Chad Hurley and Steve Chen, the founders of YouTube, are making similar waves in the
digital era. Both founders of YouTube, Hurley and Chen, have much in common with
Jobs in that all are innovative movers and makers, with an eye on just what time is
ripe to sell. An important negotiating point with the Pixel-Disney merge was a tight
reign on the brand culture for Pixel, with Jobs at the helm, making sure that the
company didn't lose its unique branding. Similarly, YouTube was recently sold to
Google for its weight in gold at $1.65 billion in stock, a hefty price tag for a
site that attracts record traffic, but little in actual advertising or otherwise
revenue. However, what Google sees what Jobs and the guys at YouTube see is what
many of us unfortunately cannot fully grasp: that the future of new media technology
is in its infancy. There is much to be seen and the profit potential has not yet
been fully realized.

About the sale, Chen remarked that, "The most compelling part of this is to be able
to focus on features and functionality for the community." Using Google's deep
pockets and their unmatched control of the web, YouTube's founders saw the potential
for growth in the acquisition. "This is great - two kings have gotten together - and
we're going to be able to provide you with an even better service," said co-founder
Hurley.

How to Become a Behemoths Yourself, or at Least Some Words to Live By

Jobs' commencement address at the June 2005 Stanford University graduation is
paramount to the line of thinking that one might need to acquire in order to
accomplish all he has. "Your time is limited, so don\'t waste it living someone
else\'s life. Don\'t be trapped by dogma - which is living with the results of other
people\'s thinking. Don\'t let the noise of others\' opinions drown out your own inner
voice. And most important, have the courage to follow your heart and intuition. They
somehow already know what you truly want to become. Everything else is secondary."
Perhaps smelling the apricot trees in Silicon Valley, where Jobs grew up and still
lives, provides the inspiration that has yielded his gold mine of new digital tools
and modes of using them. In an ideal world we would all follow these words of wisdom
and take that leap from passive media user to innovator and entrepreneur to become
the next Bill Gates. After all, digital technology is just learning how to walk and
the growth possibilities are endless.








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