Released on = March 1, 2007, 1:33 pm

Press Release Author = Tray Display Advertising Inc.

Industry = Advertising

Press Release Summary = "The Tapia's are getting their Slice of the Advertising Pie"

Press Release Body = Colorado Springs, CO. - February 27, 2007 -- This is a true and
inspiring story of a 22 Year old Entrepreneur that transformed a regular "8 ½ x 11"
piece of paper into a full time advertising business. Phillip Tapia is the founder
and president of Tray Display Advertising, Inc... Oct 2004, Phillip developed a new
advertising concept that would not only serve as an economical value by turning
trash into cash, but it would also save restaurant owners thousands of dollars a
year. For the past three years, Tapia has sold ad space on tray liners and pizza box
toppers in two of America's favorite fast food restaurants, Wendy's Old Fashioned
Hamburgers and Little Caesars Pizza.
The advertising industry spends billions of dollars every year in attempt to
influence the average consumer to purchase their product or service. According to
the NRA\'s 2007 Restaurant Industry Forecast, Quick service restaurants are projected
to register sales of $150.1 billion in 2007. According to Blumenfeld and Associates,
Inc., Approximately 3 Billion pizzas are sold in the U.S. each year, and According
to Bolla Wines, 66.66% of Americans order pizza for a casual evening with friends.
Equipped with passion and enthusiasm, the young entrepreneur was determined to get
his peace of the pie! Phillip and his father (Mike Tapia) currently distribute to 26
Wendy's restaurants in southern Colorado along with dozens of Little Caesars Pizza
locations in Colorado Springs, Pueblo, and Denver Colorado. Between Wendy's and
Little Caesars pizza, the Tapia family will print and produce more than 400,000 tray
liners and pizza box toppers every month. Tray Display only uses soy-based inks and
prints on 100% recycled paper to ensure our tray liners and box toppers are
environmentally friendly.
"The best part of Tray Display Advertising is its simplicity, when you realize that
a regular piece of paper is the cause for helping so many people, it can really open
your eyes to the opportunities that surround us every day," Phillip said. Tapia
built relationships with national marketing directors and brand name companies such
as Crayola, Ringling Bros. and Barnum & Bailey Circus, Bally Total Fitness, Pepsi
Cola, Earl Schieb Auto Paint & Body Repair, Fast Fix Jewelry Repair, and Ace Cash
Advance.
No space on Tapia\'s tray liner and pizza box Topper will go to waste, including
the reverse side, when customers turn it over there is more. Tray Display
Advertising features a monthly coloring contest with custom designed artwork of
client's mascots and local radio station DJ's created by Kevin Cordtz, Tray
Display's coloring contest artist. "It's a great feeling when presenting an award
to a child and seeing their face light up after they just won the Tray Display
Coloring Contest, I believe it is extremely important to support the youth of our
community by encouraging children to use their creativity and imagination," said
Phillip.

The sponsoring radio station invites listeners to stop by their neighborhood Wendy's
or Little Caesars Pizza to pick up a tray liner or pizza box topper and color the
contest to win great prizes. "When partnering with a radio station, not only will
your company benefit, but your advertisers and your restaurant outlet will receive
free advertising as well," Phillip said. Every month, hundreds of coloring contests
are turned in to Wendy's and Little Caesars Pizza for judging. Age groups 4-6, 7-9
and 10-12 are awarded with prizes from Crayola, Pepsi Cola, Wendy's and Little
Caesars Pizza, plus each winner can get their photo taken with Caesar Man. "I like
the fact that not everyone throws their tray liner or pizza box topper away
anymore", said Tapia.

Word has began to spread about Phillip's one of a kind business, earning him
featured stories in several Colorado newspapers as well as a featured story in a
National publication "Home Business Magazine." Tray Display Advertising has received
hundreds of emails and phone calls from people around the world, all wanting to know
how they could start their own tray liner or pizza box topper advertising business
in their surrounding area. All the positive feedback motivated Phillip and the Tapia
family to write a Tray Display Advertising "How to Manual." "Now anyone in any
Country, any State, or any City can download our 8 step 56 page manual at
www.TrayDisplayAdvertising.com," Phillip said. The manual will serve a case study of
how a young entrepreneur took an "8 ½ x 11" piece of paper and turned it into
successful advertising business. Phillip's "How to Manual" is entitled "How to Make
Fast Cash Out Of Fast Food Trash." "My goal is to teach people all over the world on
how to start up a successful tray liner and pizza box topper advertising business
and sell it in some of world's favorite fast food establishments," said Phillip.
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Web Site = http://www.TrayDisplayAdvertising.com

Contact Details = Tray Display Advertising Inc.
P.O. Box 64021
Colorado Springs, CO 80962-4021
Phone: (719)-532-0805
Email- contactus@traydisplayadvertising.com
www.TrayDisplayAdvertising.com