Released on = March 26, 2007, 11:43 pm

Press Release Author = adrian

Industry = Industrial

Press Release Summary = This report identifies the various approaches at both a
strategic and a tactical level employed by manufacturers to achieve their desired
promotions demand management improvements.

Press Release Body = Relationship Dynamics in Promotions Management
Trade promotions are an integral feature of the retail shopping experience in what
is an extremely competitive environment. This report identifies the various
approaches at both a strategic and a tactical level employed by manufacturers to
achieve their desired promotions demand management improvements.

- primary research surveys collect opinion from multinational manufacturers,
retailers and 3PLs;
- barriers to improvement are analysed from a strategic and tactical perspective;
- areas in which 3PL involvement would be welcomed are identified.

For more information kindly visit
http://www.bharatbook.com/general/Relationship_Dynamics_in_Promotions_Management.html

Web Site = http://www.bharatbook.com

Contact Details = Bharat Book Bureau
207, Hermes Atrium,
Sector 11, Plot No.57,
PO Box.54, CBD Belapur,
Navi Mumbai - 400 614, India.
maharashtra
Phone:+91-(022)-2757 8668 / 2757 9438
Fax:+91-(022)-2757 9131
E-mail: info@bharatbook.com