Released on = April 17, 2007, 10:11 am

Press Release Author = DrinksTV

Industry = Food & Beverage

Press Release Summary = DrinksTV®, the ultimate multimedia Web site for the alcohol
beverage industry, has launched the first ever online interactive bartender and
cocktail competition.

Press Release Body = MIRAMAR, FL April 17, 2007 - DrinksTV®, the ultimate multimedia
Web site for the alcohol beverage industry, has launched the first ever online
interactive bartender and cocktail competition. The competition, entitled "Tequila
Cocktail Showdown" sponsored by Oro Azul Tequila, showcases DrinksTV®'s patent
pending online voting mechanisms, with features such as negative voting that create
an exciting gaming atmosphere for registered users.

To create this competition, DrinksTV® utilized its in-house production capabilities
to film and produce over 100 tequila cocktail recipes on location being prepared by
50 of the best bartenders in some of South Florida's finest restaurants, bars,
lounges and nightclubs. The videos were then posted online at
www.DrinksTV.com/OroAzul and distributed through DrinksTV®'s partner video sites,
such as Sony Entertainment's Grouper.com.

The showdown continues through June 30th, 2007 with registered users being able to
vote on their favorite cocktails and bartenders up to five times per video daily.
Cash prizes total $6,000, with a grand prize of $1,500 to the winner. DrinksTV®'s
marketing team will be on the streets keeping the bartenders engaged throughout the
competition by handing out "Vote for Me" cards to the bartenders and working with
Oro Azul's local distributor to further promote the competition.

"DrinksTV® brought Oro Azul an innovative tool to get on-premise fired up about the
brand," said Tim Boyd, owner of Barrel Select Imports, sole US Importer of Oro Azul
Tequila. "DrinksTV® engaged my wholesaler's on-trade sales force, and now I have
30+ bars serving Oro Azul that never had the product before."

About DrinksTV®:
DrinksTV® produces video content for the alcohol beverage industry and distributes
the content over multiple media platforms, such as the Internet and in-store
television networks, reaching over 5,000,000 targeted consumers per month and
growing. DrinksTV® brings together new media and digital technologies to build
brand awareness, trial and purchase.

About Oro Azul Tequila:
Oro Azul Tequila is made with only the finest 100% Weber Blue Agave. Oro Azul
Tequila has been voted World's Best Premium Tequila by the Beverage Testing
Institute. Barrel Select Imports of Lake Bluff, IL serves as the exclusive US
importer for Oro Azul Tequilas. www.oroazultequila.com




Web Site = http://www.drinkstv.com

Contact Details = Phillip Jarrell, VP Retail Media
(954) 442-8252
pjarrell@drinkstv.com